Feeds

Ten Pin Massively Multiplaying Bowling

Lanarena scores Elsa card gig

  • alert
  • submit to reddit

Gartner critical capabilities for enterprise endpoint backup

Lanarena has scored a sponsorship deal with ELSA, which will see the German firm's GLADIAC graphics cards power 200 PCs in six UK bowling alleys.

It's a nice deal for Lanarena - but we're not so sure what's in it for ELSA branding. Elsa thinks that players will want the same kind of rig for home as they play in the Lanarena.

But unlike peripatetic LAN parties run by, say Multiplay, Lanarena punters don't bring their own PCs to play. They may not even have their own PCs at home.

And their decision to play computer games in Megabowl bowling centres suggest that they are not hardcore hardware-crunching afficionados.

Not that Lanarena is suggesting this: the company aims to "attract the mass audience for gaming by setting up large open and welcoming venues with a pub-like atmosphere".

Dominic Mulroy, Lanarena MD and chairman of the Virtual Gamers Association (VGA), said the company attracts a "cross section of the public and encourage clubs and associations to come and form teams. We are taking gaming out of the cellar and into the mainstream".

Lanarena aims to open another 14 gaming centres in the UK, helped, no doubt by AMD and Elsa. ®

The essential guide to IT transformation

More from The Register

next story
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.