Euro PC makers hit attractive price points – Intel

Calling the bottom of the market?

European PC prices are hitting the point "where it becomes attractive for customers to buy", according to Intel Europe boss Stacy Smith.

PC maker prices have reached this point in UK, France, and Germany, he says, in an interview with Bloomberg.

As Smith points out, component prices have fallen significantly in recent months - although the weakness of the euro, and more recently the pound, against the dollar, in which component prices are calculated worldwide, is a complicating factor.

Also, PC sales in Europe are not falling - unlike the US. Smith is unwilling to guess whether Europe will follow the example of the US. However, his remarks on attractive consumer price points sound upbeat to us. ®

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