Feeds

Telewest escapes ad slap

Oh...

  • alert
  • submit to reddit

Internet Security Threat Report 2014

Updated Telewest has been cleared of producing misleading advertising after it claimed that its broadband service was ten times faster than its dial-up service.

Four people complained to the Advertising Standards Authority (ASA) questioning the accuracy of an ad which boasted its broadband service was "Nearly 10 times faster than your current dial-up service".

Telewest dismissed the concerns saying that most of its punters were happy with the service. It supplied data which it said showed that between January 2001 and March 2001its service was "on average 11.1 times faster than the average throughput speed available with dial-up ISPs."

The broadband cable provider argued that if some people weren't getting the performance they expected, the fault lay with the customer and not with its service.

Telewest even offered to send round an engineer to examine each of the complainants' equipment. The ASA notes that none of the complainants accepted the offer.

Dismissing the complaint against Telewest, the ASA said: "The advertisers explained that, because high-speed, always-on, Internet services were usually targeted at experienced and frequent users of the Internet, those users were often highly critical of IT services and applications."

However, whinging to the ASA does at least prompt some companies to take performance problems seriously - seriously enough, it seems, to dispatch an engineer. Who knows, it might even prompt those hacked off with BTopenwoe to take similar action. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.