Feeds

Telewest escapes ad slap

Oh...

  • alert
  • submit to reddit

The essential guide to IT transformation

Updated Telewest has been cleared of producing misleading advertising after it claimed that its broadband service was ten times faster than its dial-up service.

Four people complained to the Advertising Standards Authority (ASA) questioning the accuracy of an ad which boasted its broadband service was "Nearly 10 times faster than your current dial-up service".

Telewest dismissed the concerns saying that most of its punters were happy with the service. It supplied data which it said showed that between January 2001 and March 2001its service was "on average 11.1 times faster than the average throughput speed available with dial-up ISPs."

The broadband cable provider argued that if some people weren't getting the performance they expected, the fault lay with the customer and not with its service.

Telewest even offered to send round an engineer to examine each of the complainants' equipment. The ASA notes that none of the complainants accepted the offer.

Dismissing the complaint against Telewest, the ASA said: "The advertisers explained that, because high-speed, always-on, Internet services were usually targeted at experienced and frequent users of the Internet, those users were often highly critical of IT services and applications."

However, whinging to the ASA does at least prompt some companies to take performance problems seriously - seriously enough, it seems, to dispatch an engineer. Who knows, it might even prompt those hacked off with BTopenwoe to take similar action. ®

Gartner critical capabilities for enterprise endpoint backup

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.