AMD, Micron to bundle DDR to boost Athlon
If Intel can do it with RDRAM...
AMD will begin bundling DDR SDRAM from memory maker Micron with its own Athlon-based 761 chipset next quarter.
The scheme's a simple one: to persuade mobo makers to back Athlon in the face of Intel's Pentium 4 price cuts and the arrival of the chip giant's PC133-based chipset, the 845, aka Brookdale. AMD may also be out to clear inventory of PC1600 memory.
Motherboard companies have already been approached by AMD and Micron, according to sources cited by DigiTimes.
The plan is to bundle a 128MB DDR DIMM with each 761 chipset with a price under the combined price of both parts. That, say sources, should get the bundle under $60. Bought separately, they would cost mobo makers $30 for the 761 and $31-35 for the RAM.
AMD and Micron's move follows a similar plan launched last March by VIA with Nanya and Micron. ®