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Sega Europe appoints new head

Yoshio Sakai starts next week

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As of June 11, Yoshio Sakai will be President and Chief Operating Officer of Sega Europe, the company announced today. Sakai will shortly be moving to London to take up the post at Sega's West London HQ.

His predecessor, Kazutoshi Miyake, intends to move elsewhere in the industry, but will remain at Sega Europe as an advisory to Sakai in the short-term. Sakai is said to be "delighted" about the state of affairs, and who can blame him.

"This is a challenging time for Sega Europe, the transition from a hardware business to a multi-platform business continues and I have a great deal to do in restructuring Sega Europe for a profitable future," he said in a statement. "My first task will be to develop a business model in line with our new multi platform strategy and I will be looking to ensure that our invaluable know-how is redirected in the most productive manner."

Yoshio Sakai has been a main board director of Sega Enterprises for several years, and also occupies a place on the board of Isao, Sega's Japan-based network company. ®

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