Feeds

A brief history of eggverts, by Kibo

Getting beyond a yoke

  • alert
  • submit to reddit

Providing a secure and efficient Helpdesk

Your mail continues to pour in about Robin Southgate's Java Toaster, which we first featured back in March, and revisited in graphic detail on Monday.

Thanks to those of you who pointed out that BBC's Tomorrow's World featured the machine last month, which we didn't know. But then we haven't watched Tomorrow's World since the halcyon days of William Woollard (with voice overs by Derek 'Food Programme' Cooper), and the um, reception's pretty poor here. But according to the article at the BBC's website, two commercial companies are interested in exploring commercial models.

Terry Hendrix draws our attention to a Hello Kitty version of the same idea. Six shades of brown, but alas only pattern.

However several of you have pointed out that advertisements on food have been tried before. You have to accept, and we're not sure if we do, that eggshells constitute food, not packaging. According to Maurice Walshe, Jurassic-era British telco BT numbers amongst past egg-vertisers.

However the definitive tale of promotional eggshell tattoos comes to us from Internet legend James 'Kibo' Parry, of alt.religion.kibology fame. Kibo writes:


Hey Andrew! I enjoyed reading your article on the Java toaster.

And now I am enjoying writing a correction to mail you

About ten years ago, in Israel, a company started printing gads on eggshells -- the first such ad was a Kodak logo. However, this caused controversy due to the fact that the people printing on the eggs didn't first certify that the ink was kosher, if my memory is correct. I have no idea if eggs are still being defaced in this manner.

(Printing-equipment companies have advertised many times by showing their machinery printing onto eggshells, or even egg yolks -- my suspicion is that that's what gave them the idea to start doing this commercially. Either that or someone said, "We want consumers to think of Kodak products whenever they smash an egg!")

This logic can also explain other advertising oddities such as the Jolt Cola jockstrap, if you assume that all advertisers are insane. ("When you think of filthy jockstraps, think of the taste of Jolt! And vice versa!")

However, I still cannot understand why Yahoo! paid 7-Eleven (American convenience store chain) to sell a "Yahoo! Grape" flavored Slurpee. People waste their ad money on the strangest whims. Whatever happened to telling people why they should buy your product? Now they're just throwing logos around randomly.

Well, quite. Kibo has been collecting commercial misadventures for some time, and we heartily recommend the orange cone ("the typographical dingbat of public spaces") of his own gallery.

Related Stories

Bread as a display device - we have pictures
Java Toaster prints weather forecast

Providing a secure and efficient Helpdesk

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.