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Nvidia's nForce to cost $50

System builders aren't getting excited

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Computex Nvidia is going to charge $50 for its nForce integrated graphics chipset, according to mobo makers attending the Computex tradeshow in Taiwan.

And the reaction from system builders to the nForce is a little cool.

The builders are wondering whether any systems incorporating the chipset will fall between two price points. Though the graphics are good for an integrated set-up, but nForce will cost $20 -$30 more than a regular integrated chipset. And though it'll be cheaper than a discrete chipset and add-in graphics board, the performance won't be as good.

Those who are happy with the sound and vision of an integrated chipset might not want to cough up extra dough for Nvidia's product, no matter how good the graphics are. And those hardcore users who want the extra performance they get from quality add-in boards are prepared to pay extra for that.

It's the difference between the punter who wants a bog-standard CD player for their music, and those who want a hi-fi separates set up with gold plated interconnects.

No one wanted to go on the record with these sentiments and cheese Nvidia off just yet, but one said: "They're targeting a market that doesn't necessarily want it."

Nvidia isn't saying how much it's going to charge for the nForce. ®

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