Feeds

Intel airs Itanium underpants in public

Chipzilla presentation features tongue-in-cheek Reg headline

  • alert
  • submit to reddit

Intel endured a minor PR cock-up today when a Register story briefly became the focus of a presentation on Itanium.

Part of Intel's presentation in London today included a demonstration by knowledge management firm Autonomy, whose intelligent search engine software ended up displaying our story HP wears Itanium underpants and sings the Intel song to the massed ranks of hacks present.

The headline, which is hardly the message Intel wanted to project about the long-delayed processor, did manage to raise a laugh among assembled journos. However, Paul Otellini, general manager of the Intel's Architecture Group, managed to spin the minor faux pas to his advantage.

If processors were sufficiently fast it'd be possible to filter out such material, he said.

In your dreams, Intel, in your dreams... ®

Related Story

HP wears Itanium underpants and sings the Intel song

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.