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Intel airs Itanium underpants in public

Chipzilla presentation features tongue-in-cheek Reg headline

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Intel endured a minor PR cock-up today when a Register story briefly became the focus of a presentation on Itanium.

Part of Intel's presentation in London today included a demonstration by knowledge management firm Autonomy, whose intelligent search engine software ended up displaying our story HP wears Itanium underpants and sings the Intel song to the massed ranks of hacks present.

The headline, which is hardly the message Intel wanted to project about the long-delayed processor, did manage to raise a laugh among assembled journos. However, Paul Otellini, general manager of the Intel's Architecture Group, managed to spin the minor faux pas to his advantage.

If processors were sufficiently fast it'd be possible to filter out such material, he said.

In your dreams, Intel, in your dreams... ®

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HP wears Itanium underpants and sings the Intel song

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