Feeds

LogoWatch Zarlink trumpets imperial pretentions

Meet the Caesar formerly known as Mitel

  • alert
  • submit to reddit

Top 5 reasons to deploy VMware with Tegile

Zarlink - speed, focus, and execution

On May 29 Mitel Corporation introduced a new global identity - Zarlink Semiconductor - under which it will deliver communications connectivity solutions to the world's leaders in voice and data networking.

Apparently, Zarlink brings together proven dimensions of an established global leader with the zeal and focus of a startup company.

Well, naturally, that's only to be expected. But what on earth is the name all about? Well, Zarlink means "leader in connectivity". It derives from the latin word "Caesar" meaning "one having great power or authority" and the word "link" which means "to connect or be connected".

Oh right, that's what 'link' means. Thanks for that. As for the first bit, the rebranding lads might want to think on the fate of other Caesars. Firstly there was Julius, stabbed up on the steps of the Senate. Then came Tsar Nicholas II, shot by a load of bolshy Reds. Finally came Kaiser Bill...

Perhaps Zarlink will avoid a similar fate, embodying as it does speed, focus, and execution. Oh dear, what an unfortunate choice of words. Gentlemen, we wish you well. But beware the Ides of March.

Related Links

More corporate guff on Zarlink can be perused here

Bootnote

Thanks to Ross Nimmo for the shout on this one.

The LogoWatch archive

With this ring, I thee sack
Telco punts for pink pound
VIA rises from eastern mountain
Corel in transcendental makeover
Acer turns green at the gills
Sema "aflame with vital energy"
The Vulture laid bare

Secure remote control for conventional and virtual desktops

More from The Register

next story
Win a year’s supply of chocolate (no tech knowledge required)
Over £200 worth of the good stuff up for grabs
Facebook's Zuckerberg in EBOLA VIRUS FIGHT: Billionaire battles bug
US Centers for Disease Control and Prevention contacted as site supremo coughs up
Space exploration is just so lame. NEW APPS are mankind's future
We feel obliged to point out the headline statement is total, utter cobblers
Red Bull does NOT give you wings, $13.5m lawsuit says so
Website letting consumers claim $10 cash back crashes after stampede
Down-under record: Australian gets $140k for pussy
'Tiffany' closes deal - 'it's more common to offer your wife', says agent
Internet finally ready to replace answering machine cassette tape
It's a simple message and I'm leaving out the whistles and bells
Swiss wildlife park serves up furry residents to visitors
'It's ecological' says spokesman, now how would you like your Bambi done?
The iPAD launch BEFORE it happened: SPECULATIVE GUFF ahead of actual event
Nerve-shattering run-up to the pre-planned known event
STONER SHEEP get the MUNCHIES after feasting on £4k worth of cannabis plants
Baaaaaa! Fanny's Farm's woolly flock is high, maaaaaan
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.