Feeds

LogoWatch Zarlink trumpets imperial pretentions

Meet the Caesar formerly known as Mitel

  • alert
  • submit to reddit

Internet Security Threat Report 2014

Zarlink - speed, focus, and execution

On May 29 Mitel Corporation introduced a new global identity - Zarlink Semiconductor - under which it will deliver communications connectivity solutions to the world's leaders in voice and data networking.

Apparently, Zarlink brings together proven dimensions of an established global leader with the zeal and focus of a startup company.

Well, naturally, that's only to be expected. But what on earth is the name all about? Well, Zarlink means "leader in connectivity". It derives from the latin word "Caesar" meaning "one having great power or authority" and the word "link" which means "to connect or be connected".

Oh right, that's what 'link' means. Thanks for that. As for the first bit, the rebranding lads might want to think on the fate of other Caesars. Firstly there was Julius, stabbed up on the steps of the Senate. Then came Tsar Nicholas II, shot by a load of bolshy Reds. Finally came Kaiser Bill...

Perhaps Zarlink will avoid a similar fate, embodying as it does speed, focus, and execution. Oh dear, what an unfortunate choice of words. Gentlemen, we wish you well. But beware the Ides of March.

Related Links

More corporate guff on Zarlink can be perused here

Bootnote

Thanks to Ross Nimmo for the shout on this one.

The LogoWatch archive

With this ring, I thee sack
Telco punts for pink pound
VIA rises from eastern mountain
Corel in transcendental makeover
Acer turns green at the gills
Sema "aflame with vital energy"
The Vulture laid bare

Remote control for virtualized desktops

More from The Register

next story
Apple CEO Tim Cook: My well-known gayness is 'a gift from GOD'
'I have benefited from the sacrifice of others'
MEN: For pity's sake SLEEP with LOTS of WOMEN - and avoid Prostate Cancer
And, um, don't sleep with other men. If that's what worries you
Jim Beam me up, Scotty! WHISKY from SPAAACE returns to Earth
They're insured for $1m, before you thirsty folks make plans
Now: The REAL APPLE NEWS you need to know
OMG! Gravity's totes amazeballs. Calm down, George Clooney, not your film
Boffins who stare at goats: I do believe they’re SHRINKING
Alpine chamois being squashed by global warming
Let's make an app that POSTS your POO to APPLE HQ
Plus: It's OPEN WARFARE in the Linux greybeard world
Adorkable overshare of words like photobomb in this year's dictionaries
And hipsters are finally defined as self-loathing. Sort of
Not a loyal follower of @BritishMonarchy? You missed The QUEEN*'s first Tweet
Her Maj opens 'Information Age' at the Science Museum
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Mitigating web security risk with SSL certificates
Web-based systems are essential tools for running business processes and delivering services to customers.