Feeds

LogoWatch Zarlink trumpets imperial pretentions

Meet the Caesar formerly known as Mitel

  • alert
  • submit to reddit

Security for virtualized datacentres

Zarlink - speed, focus, and execution

On May 29 Mitel Corporation introduced a new global identity - Zarlink Semiconductor - under which it will deliver communications connectivity solutions to the world's leaders in voice and data networking.

Apparently, Zarlink brings together proven dimensions of an established global leader with the zeal and focus of a startup company.

Well, naturally, that's only to be expected. But what on earth is the name all about? Well, Zarlink means "leader in connectivity". It derives from the latin word "Caesar" meaning "one having great power or authority" and the word "link" which means "to connect or be connected".

Oh right, that's what 'link' means. Thanks for that. As for the first bit, the rebranding lads might want to think on the fate of other Caesars. Firstly there was Julius, stabbed up on the steps of the Senate. Then came Tsar Nicholas II, shot by a load of bolshy Reds. Finally came Kaiser Bill...

Perhaps Zarlink will avoid a similar fate, embodying as it does speed, focus, and execution. Oh dear, what an unfortunate choice of words. Gentlemen, we wish you well. But beware the Ides of March.

Related Links

More corporate guff on Zarlink can be perused here

Bootnote

Thanks to Ross Nimmo for the shout on this one.

The LogoWatch archive

With this ring, I thee sack
Telco punts for pink pound
VIA rises from eastern mountain
Corel in transcendental makeover
Acer turns green at the gills
Sema "aflame with vital energy"
The Vulture laid bare

Providing a secure and efficient Helpdesk

More from The Register

next story
Are you a fat boy? Get to university NOW, you PENNILESS SLACKER
Rotund types paid nearly 20% less than people who didn't eat all the pies
Emma Watson should SHUT UP, all this abuse is HER OWN FAULT
... said an anon coward who we really wish hadn't posted on our website
Japan develops robot CHEERLEADERS which RIDE on BALLS
'Will put smiles on faces worldwide', predicts corporate PR chief
Bruges Booze tubes to pump LOVELY BEER underneath city
Belgian booze pumped from underground
Oz carrier Tiger Air takes terror alerts to new heights
Don't doodle, it might cost you your flight
Amazon: Wish in one hand, Twit in the other – see which one fills first
#AmazonWishList A year's supply of Arran scotch, ta
Let it go, Steve: Ballmer bans iPads from his LA Clippers b-ball team
Can you imagine the scene? 'Hey guys, it's your new owner – WTF is that on your desk?'
Oi, London thief. We KNOW what you're doing - our PRECRIME system warned us
Aye, shipmate, it be just like that Minority Report
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.