Feeds

Open UK Apple Stores now, demand 66% of users

Overwhelming support for retail chain

  • alert
  • submit to reddit

Two-thirds of UK Mac users want Apple to open High Street stores in this country immediately.

That's the result of a poll conducted by Macworld UK. The survey was conducted through the magazine's Web site, so it may not be the most scientific piece of market research. However, over the survey had over 1000 respondents. And with 66 per cent demanding an immediate launch and a further 22 per cent keen on the idea, but would like to see how the US experiment goes first, the poll still sends a clear message to Apple HQ.

UK Mac owners want Apple stores.

Two Apple stores opened just over a week ago in Glendale, California (near Los Angeles) and McLean, Virginia (near Washington, DC), the first of 25 that the company plans to roll-out during the year.

The stores' first day attracted an estimated 7,700 visitors who bought nearly $600,000 worth of Macs, peripherals and software.

The UK is certainly ripe for a similar move. Apple's attempts to enliven the retail channel have largely misfired. Despite a few notable exceptions - London's Micro Anvika, and the national John Lewis chain (whose staff at least know the difference between a Mac and a PC, which is more than you can say for other well-known High Street electronics retailers). Yes, the Mac has a retail presence, but it's by no means as visible as it could or should be.

The difficulty for Apple UK is the fact it operates in a much smaller market than the US. That means it has far less room to manoeuvre in which to get away with competing with its own resellers.

Then again, since Apple stores would raise the profile of the platform - just as, say, Orange and Vodafone stores operate alongside third-party resellers like Carphone Warehouse - resellers stand to benefit too.

Whatever the channel thinks, however, it's clear that the buyers themselves want an Apple presence on Britain's High Streets. ®

Related Link

Macworld: 66% want Apple store in UK 'now'

Whitepapers

Go beyond APM with real-time IT operations analytics
How IT operations teams can harness the wealth of wire data already flowing through their environment for real-time operational intelligence.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Seattle children’s accelerates Citrix login times by 500% with cross-tier insight
Seattle Children’s is a leading research hospital with a large and growing Citrix XenDesktop deployment. See how they used ExtraHop to accelerate launch times.