Feeds

MSN goes on the offensive to steal AOL users

$50m ad campaign in the offing

  • alert
  • submit to reddit

The Power of One eBook: Top reasons to choose HP BladeSystem

MSN has launched an ad campaign to steal any AOL sufers thinking of defecting after AOL's proposed price hike.

The Microsoft ISP has set aside $50 million to woo AOL users, and is offering them three free months of service, plus a guaranteed rate of $21.95 per month until January 2003.

All AOL customers in the US have to do is switch to MSN's unlimited access Net package by June 30.

The attempt to poach surfers from AOL follows the decision by the ISP, part of the media monster AOL Time Warner, to raise its monthly fee nine per cent to $23.90. The increase, its first for three years, will start in July.

MSN also claimed that, since AOL made the announcement about the price rise last week, MSN call centres have received 50 per cent more inquiries from potential customers wanting to leave AOL. ®

Related Stories

AOL hikes unlimited Net price
7m extra surfers log onto World Wide Web in March

Top three mobile application threats

More from The Register

next story
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.