Feeds

Meet the HP Server

Reblanding on back of Itanium launch

  • alert
  • submit to reddit

Intelligent flash storage arrays

Hewlett-Packard is re-branding its servers under the single moniker HP Server with the launch of hardware based on Intel's Itanium processor.

The strategy is designed to allow multiple server platforms (based on either Intel or HP PA-RISC processors) to integrate across a range of operating systems including Windows 2000, HP-UX and Linux. To help customers HP has said it will provide a single point of contact for its customers.

HP, which according to the latest figures from Dataquest ranks fourth worldwide with revenues of $7.16bn, has stated a bold ambition to become the number one server vendor in the UK.

Indeed HP seems to harbour this ambition outside our shores because the title of its press release it sent us is "Single HP Server Brand Signals Intent To Become Number One Server Vendor in Europe/Country" (our emphasis). Looks like someone forgot to edit the headline then. But we digress.

As part of the strategy, HP's current server portfolio, which extends from entry-level, IA32-based NetServers to high-end, PA-RISC-based platforms, such as Superdome, will be effectively re-branded under a single HP Server brand. Servers will be positioned under one of five categories: server appliances, blades, towers, rack optimised and super scalable.

The strategy, which will be supported by HP's services operation, makes sense (especially by simplifying sales for resellers) but seems uncannily similar to IBM's re-branding of its server portfolio under the eServer brand, which was introduced last year.

Maybe this is a sign that with the launch of Itanic, HP is supporting almost as many processors and operating systems as Big Blue... ®

Related Stories

IBM servers get name change
Sun claims UK server crown
Server sales grew 21 per cent in Q4
Intel Itanium to launch next Tuesday - Hewlett-Packard
WinXP 64-bit beta meets bashful Itanium bride
HP profits plummet 66 per cent

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Spies, avert eyes! Tim Berners-Lee demands a UK digital bill of rights
Lobbies tetchy MPs 'to end indiscriminate online surveillance'
How the FLAC do I tell MP3s from lossless audio?
Can you hear the difference? Can anyone?
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.