Feeds

Contribute to the SMS election poll

A good idea like a bolt from the blue

  • alert
  • submit to reddit

The essential guide to IT transformation

Mobile portal Boltblue is running "the first ever" election poll using mobiles on 5 June - two days before the general election. Text message who you intend to vote for and the company will collate the info and pump out what it hopes will be an accurate reflection of how the national will vote.

Boltblue reckons its represents a third of all SMS users in the UK, with four million users. Here comes the catch though: you'll need to register with Boltblue to get your vote counted [that's why we don't have the number to call]. Why would you want to do that? Well, you get access to dial tones and silly games and Boltblue gets to gather large amounts of valuable information.

The plus in terms of the poll is that the votes can be split into different age and socio-economic groups, producing some interesting stats.

The idea is good but this will be a definite snowball event. If no one does it then it will be pointless. However, if it picks up momentum it could stretch to a fair few people and produce a better poll that most of the acknowledged polls, which really only speak to small numbers of people.

It's a shame Boltblue has insisted on registering - if it had made it free and easy to do, it would have results that could be handed over to the media and given it a load more publicity than this approach. But there you go.

Oh, and Boltblue has rather foolishly in our eyes tried to tie the poll in with some kind of wobbly research to give it extra gravitas. "The Boltblue SMS election has been set up to accurately gauge the mood of the UK's voters and test the propensity of people to use their mobile devices as a voting tool."

Propensity, Smopensity. No. You see, "the announcement follows research that revealed 44% of young people who were planning not to take part in the election would do so if it they could use their phones to vote". Whatever.

PS. Boltblue. Are they connected to Shaun Woodward by any chance? ®

Related Link

Boltblue

5 things you didn’t know about cloud backup

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.