Feeds

Contribute to the SMS election poll

A good idea like a bolt from the blue

  • alert
  • submit to reddit

Top three mobile application threats

Mobile portal Boltblue is running "the first ever" election poll using mobiles on 5 June - two days before the general election. Text message who you intend to vote for and the company will collate the info and pump out what it hopes will be an accurate reflection of how the national will vote.

Boltblue reckons its represents a third of all SMS users in the UK, with four million users. Here comes the catch though: you'll need to register with Boltblue to get your vote counted [that's why we don't have the number to call]. Why would you want to do that? Well, you get access to dial tones and silly games and Boltblue gets to gather large amounts of valuable information.

The plus in terms of the poll is that the votes can be split into different age and socio-economic groups, producing some interesting stats.

The idea is good but this will be a definite snowball event. If no one does it then it will be pointless. However, if it picks up momentum it could stretch to a fair few people and produce a better poll that most of the acknowledged polls, which really only speak to small numbers of people.

It's a shame Boltblue has insisted on registering - if it had made it free and easy to do, it would have results that could be handed over to the media and given it a load more publicity than this approach. But there you go.

Oh, and Boltblue has rather foolishly in our eyes tried to tie the poll in with some kind of wobbly research to give it extra gravitas. "The Boltblue SMS election has been set up to accurately gauge the mood of the UK's voters and test the propensity of people to use their mobile devices as a voting tool."

Propensity, Smopensity. No. You see, "the announcement follows research that revealed 44% of young people who were planning not to take part in the election would do so if it they could use their phones to vote". Whatever.

PS. Boltblue. Are they connected to Shaun Woodward by any chance? ®

Related Link

Boltblue

3 Big data security analytics techniques

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.