Young voters recognise Lara Croft more than Robin Cook
Another guff election survey
Britain's first-time voters know more about computer game characters such as Lara Croft and Sonic the Hedgehog than they do about politicians, according to a survey conducted by High Street electrical retailer Dixons.
Well you don't say. Isn't this just the most insightful and compelling election-based research you've ever heard?
The survey revealed that the 1,000 18-22 year-olds interviewed were able to name at least eight computer
game characters but only four members of the Cabinet, and two members of the Shadow Cabinet.
Of course, Dixons is unable to say have many computer game characters senior politicians were able to name.
A spokesman for the store said: "We'd love to be able to [do the research] but it is getting them to respond that's a problem."
Isn't it always?
And he denied that this research was just utter guff and a cheap stab at making some headlines.
Instead, he said it emphasised the challenges faced by politicians if they want to appeal to be more inclusive.
Is that so? ®