Feeds

Sports sites step nearer the gallows

Big three to dominate

  • alert
  • submit to reddit

Top three mobile application threats

Dotcoms were this week warned to expect more casualties in the saturated UK online sports market.

In five years' time the sector will be dominated by a handful of sites, according to Forrester Research.

It warns that betting revenues won't be enough to save many sites, stating that by 2006 only 15 per cent of their revenue will come from gambling. Other technologies, such as interactive TV, will take much of the betting cash.

Meanwhile, although the industry is expected to generate £700 million worth of bets by 2006, sports sites will only get to keep around a tenth of this due to pay-outs for winnings and taxes.

The report states that, without cash from betting, "the sports site market will still be over-supplied and, despite recent closures, more casualties should be expected."

Researchers also expect the market to be dominated by three major multi-sports sites by 2006 - Sports.com, Sky and the BBC. "Those that can't acquire strong, unique, focused content will die," it adds.

"To maximise both revenue and traffic, sites need to re-evaluate their promotional offerings," said Forrester analyst Rebecca Ulph.

"Advertising remains sports sites' revenue stream: It will contribute 58 per cent of income in 2006, but half of this will come from performance-based deals, up from seven per cent in 2000.

"To ensure that they attract advertisers, winning sports sites must offer online replication of offline sponsorship models, develop performance-based pricing, and exploit cross-promotional capability," said Ulph. ®

Related Link

Forrester report

Related Stories

Death of Web 'inevitable'
Cricket goes for online middle stump
Sports.com buys Megastar
Sportsline.com staff get red card

3 Big data security analytics techniques

More from The Register

next story
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.