Feeds

Xbox launch & price confirmed

Just in time for holiday shopping, naturally

  • alert
  • submit to reddit

Boost IT visibility and business value

Microsoft will launch the Xbox game console on 8 November, just in time for the holiday shopping rut, and sell it for a modest $299, the company announced Wednesday.

Now it has to get kids to pester Santa for it, instead of a PS2 or Nintendo's new GameCube. For that, MS is prepared to spend a whopping $500 million marketing the things.

The company cheerfully said it expects to sell between 1 million and 1.5 million Xboxes during the holidays, and should have 600,000 to 800,000 of them in store warehouses before the launch.

While Microsoft hastens to point out the Xbox will outperform the PS2 and the GameCube, few buyers are motivated by benchmarks alone. It's the games that sell the boxes -- and earn the profits.

There will be 15 to 20 games available at launch time, the company reckons. Undoubtedly these will form the backbone of its marketing campaign, and will, of course, make or break the product in an already crowded marketplace.

Whether MS can come up with 15 or 20 games so incomparably kewl that a million and a half kids will turn their noses up at Sony's and Nintendo's remains to be seen.

And we're not exactly betting on it. ®

Boost IT visibility and business value

More from The Register

next story
The Return of BSOD: Does ANYONE trust Microsoft patches?
Sysadmins, you're either fighting fires or seen as incompetents now
Microsoft refuses to nip 'Windows 9' unzip lip slip
Look at the shiny Windows 8.1, why can't you people talk about 8.1, sobs an exec somewhere
Intel's Raspberry Pi rival Galileo can now run Windows
Behold the Internet of Things. Wintel Things
Linux Foundation says many Linux admins and engineers are certifiable
Floats exam program to help IT employers lock up talent
Microsoft cries UNINSTALL in the wake of Blue Screens of Death™
Cache crash causes contained choloric calamity
Eat up Martha! Microsoft slings handwriting recog into OneNote on Android
Freehand input on non-Windows kit for the first time
Linux kernel devs made to finger their dongles before contributing code
Two-factor auth enabled for Kernel.org repositories
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
BYOD's dark side: Data protection
An endpoint data protection solution that adds value to the user and the organization so it can protect itself from data loss as well as leverage corporate data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?