Feeds

Beenz denies it's about to be canned

Global 'Net' currency devalued big-time

  • alert
  • submit to reddit

The essential guide to IT transformation

Beenz - the outfit that created a "currency" for the Internet - has denied it is to shut down within the next three weeks but it has confirmed it is seeking a buyer for all, or part, of the business.

The loyalty scheme-based dotcom was responding to an email sent to users from a Beenz-trading outfit last week.

The email said: "It has come to our attention that beenz.com will cease all activities within the next two or three weeks, no doubt beenz.com will be contacting you shortly to inform you that beenz will no longer be redeemable."

A spokesman for Beenz denied the imminent closure of the business but admitted that all but two of Beenz's office (in London and New York) are closing with the loss of some 30 jobs.

At the end of March, Beenz admitted that it had sacked 180 staff, reducing its global workforce from a peak of 265 to just 60.

This latest round of closures and job cuts means that just 30 people worked for Beenz as of April.

With operations in just two countries and many of those dotcoms that redeemed Beenz now out of business, it's hard to see how execs can turn the situation around.

In a statement, Beenz said: "The Board of Directors of beenz.com Inc has, over the past several months, taken extensive steps to rationalise the business in response to rapidly deteriorating conditions in the sectors from which its revenues have been derived.

"In response to a lack of traction in the business model at the beginning of the year, the Company has embarked upon a dramatic reduction in its global operating presence.

"After giving effect to the cost of discontinuing the majority of its global operations, the Company has reduced its ongoing monthly burn rate in excess of 90% from its peak in 2000. As of the date of this letter, beenz.com has reduced its headcount from in excess of 265 at its peak during 2000, to just 30 employees as of April 2001.

"Transition teams remain in place in the London and New York offices while other companies have been closed. Similarly, the joint ventures with strategic partners in Japan, China, Korea and Italy have either ceased operations or are in the process of closing.

"Management is continuing in its efforts to find value in the business, in the technology, and in the intellectual property of the Company. The Company will continue to operate the beenz network while Management and the Board of Directors explore every avenue through which we might return some value to the shareholders."

The advice to anyone who might be still holding a sizeable amount of Beenz is to redeem then while you still can. ®

Related Stories

Beenz meenz job cuts
Ellison spills over beenz

5 things you didn’t know about cloud backup

More from The Register

next story
Microsoft exits climate denier lobby group
ALEC will have to do without Redmond, it seems
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
BYOD's dark side: Data protection
An endpoint data protection solution that adds value to the user and the organization so it can protect itself from data loss as well as leverage corporate data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?