Feeds

Tesco honours X-Files Web pricing mess-up

Way more than 10 people got lucky. After a fight

  • alert
  • submit to reddit

Build a business case: developing custom apps

Updated Tesco is honouring orders made on its web site following a pricing balls-up.

The X-Files DVD box set was advertised for £16.99 on Tesco.com, but should have been sold for £79.99. The price has been corrected, but Tesco is allowing customers who managed to get their orders in before the price was changed to get the goodies for £16.99.

But how many lucky punters were there. Tesco told El Reg that it was just 10. But of course it wasn't just 10 as our readers and this discussion on DVDforums (you'll have to register for it) show. Some of our readers are crowing about blagging three sets of the DVDs.

And according to one reader: "the pricing error remained on their site for three days or more. Not only that, but when they changed the price on the page there was still a shopping basket error which meant the CC confirmation and email showed the cheaper price for days more. Tescos has one of the worst sites imaginable and this is the latest in a long list of mistakes. In the past they haven't honoured pricing errors, and for several days they tried to get out of this one."

We all know how fast pricing mistakes are circulated around the web, via forums, and email, but only having 10 people managing to get the Tesco offer before it was shut down would have been fast work indeed by the Tesco team.

If at just been 10 it would suggest Tesco's online business is unpopular. But it posted sales of £237 million for the year to 24 February (with losses of £9 million) and says it has one million registered users and generates weekly sales of more than £6 million, through 70,000 orders.

Tesco's obviously not keen to publicise how many bargain DVD packages its had to punt out but seems happy to make itself a hostage to fortune. It has come out and said it will honour all its advertised prices. "That's our policy, even when it's a mistake," said a spokesman. "If we advertise at a price then we sell at a price."

So if it happens again, don't delay your purchase wondering if your order will be honoured - fill your boots. ®

Related Link

DVDforums Tesco/X-Files DVD discussion - you'll need to register

Related Story

Tesco's Net sales hit £237m

Next gen security for virtualised datacentres

More from The Register

next story
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Microsoft exits climate denier lobby group
ALEC will have to do without Redmond, it seems
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.