Feeds

Tesco honours X-Files Web pricing mess-up

Way more than 10 people got lucky. After a fight

  • alert
  • submit to reddit

5 things you didn’t know about cloud backup

Updated Tesco is honouring orders made on its web site following a pricing balls-up.

The X-Files DVD box set was advertised for £16.99 on Tesco.com, but should have been sold for £79.99. The price has been corrected, but Tesco is allowing customers who managed to get their orders in before the price was changed to get the goodies for £16.99.

But how many lucky punters were there. Tesco told El Reg that it was just 10. But of course it wasn't just 10 as our readers and this discussion on DVDforums (you'll have to register for it) show. Some of our readers are crowing about blagging three sets of the DVDs.

And according to one reader: "the pricing error remained on their site for three days or more. Not only that, but when they changed the price on the page there was still a shopping basket error which meant the CC confirmation and email showed the cheaper price for days more. Tescos has one of the worst sites imaginable and this is the latest in a long list of mistakes. In the past they haven't honoured pricing errors, and for several days they tried to get out of this one."

We all know how fast pricing mistakes are circulated around the web, via forums, and email, but only having 10 people managing to get the Tesco offer before it was shut down would have been fast work indeed by the Tesco team.

If at just been 10 it would suggest Tesco's online business is unpopular. But it posted sales of £237 million for the year to 24 February (with losses of £9 million) and says it has one million registered users and generates weekly sales of more than £6 million, through 70,000 orders.

Tesco's obviously not keen to publicise how many bargain DVD packages its had to punt out but seems happy to make itself a hostage to fortune. It has come out and said it will honour all its advertised prices. "That's our policy, even when it's a mistake," said a spokesman. "If we advertise at a price then we sell at a price."

So if it happens again, don't delay your purchase wondering if your order will be honoured - fill your boots. ®

Related Link

DVDforums Tesco/X-Files DVD discussion - you'll need to register

Related Story

Tesco's Net sales hit £237m

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Kaspersky backpedals on 'done nothing wrong, nothing to fear' blather
Founder (and internet passport fan) now says privacy is precious
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Facebook, Google and Instagram 'worse than drugs' says Miley Cyrus
Italian boffins agree with popette's theory that haters are the real wrecking balls
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.