EB buys its way into Scandinavia

Mostly Denmark

Electronics Boutique, the US retail giant, is opening up in Scandinavia, on the back of acquisition. The company has bought seven stores in Denmark and one in Norway, all of which will be rebranded as Electronics Boutique.

The company has hired David Wilson, formerly merchandising exec at Game plc, the UK retail chain, to direct merchandising ops at for its new acquisitions.

Electronics Boutique in the UK is affiliated with but independent of American-based Electronics Boutique. The US company has outlets in the US, Canada, Australia, New Zealand, Puerto Rico and South Korea. ®

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