StormLive.com axes DJs
A Net radio station with no DJs? Whatever next?
StormLive.com - the Internet music station backed by former BBC Radio 1 DJ, Bruno Brookes - might be pressing the mute button after admitting that it's been hit by the downturn in the new economy.
On Friday last week StormLive.com made its DJ's and 'On Air' support staff redundant.
StormLive.com declined to say how many staff were laid off.
The Internet radio station is still broadcasting but the service has become completely automated - even though it appears that a DJ is still spinning the discs.
StormLive.com is currently engaged in a review of the operation to determine the future of the music station.
Said marketing director, James MacDonald: "The commercial decision to suspend the live elements of Stormlive.com has been taken as a result of continued poor returns in the commercial market.
"We have become an automated station which brings is into line with the vast majority of serious operations in this sector.
"A review of the product is currently under way which will eventually decide the future direction of StormLive.com, which is a wholly owned channel of Storm Radio Ltd," he said. ®
Sponsored: Benefits from the lessons learned in HPC