Feeds

Sony drops $50 Playstation 2 cut for $100 cut later

Makes more sense to time cuts closer to Xbox release

  • alert
  • submit to reddit

Beginner's guide to SSL certificates

Sony has dropped plans to cut the price of the PlayStation 2 by $50 or £50 (depending on territory) across the globe at E3. The current target for the aggressive price drop is thought to be September of this year.

Previously it was whispered that Sony would grab headlines at E3 by slicing $50 off the price of the PlayStation 2 in the US, and £50 in the UK and Europe. But now, reports in this week's MCV suggest that the consumer electronics giant will hold off until Q3 when it will unleash a massive $100/£100 reduction across the globe.

With the Xbox and GameCube coming along full steam for Q3/Q4, an aggressive price drop would put pressure on the competition to perform. Cutting the price now would do very little for the company, but by holding off until the Xbox is in full view, the company could do some serious damage. One analyst commented that the "still-scratchy inventory situation wouldn't respond well to a cut now". With increased inventory and competition online for September, Sony is "better off waiting".

Sony's presence at E3 is more likely to focus on software than hardware. Although the near-mythical PS2 broadband plans would be a fantastic thing to show off, it's difficult to say whether or not Sony will chance its arm with them unless significant steps have been taken with the infrastructure in the US.

On a related note, rumours this week suggest Sony is in talks with a UK cable provider about broadband over here - roll on E3 2001.

With a strong Dreamcast software line up bound to be on display, a hefty Microsoft presence and Nintendo's make-or-break GameCube display to compete with, whatever Sony does will have to be eye-catching. We await with glee the results of the next few weeks. ®

Copyright © 2001, Eurogamer.net. All rights reserved.

Internet Security Threat Report 2014

More from The Register

next story
Bladerunner sequel might actually be good. Harrison Ford is in it
Go ahead, you're all clear, kid... Sorry, wrong film
Euro Parliament VOTES to BREAK UP GOOGLE. Er, OK then
It CANNA do it, captain.They DON'T have the POWER!
Musicians sue UK.gov over 'zero pay' copyright fix
Everyone else in Europe compensates us - why can't you?
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Megaupload overlord Kim Dotcom: The US HAS RADICALISED ME!
Now my lawyers have bailed 'cos I'm 'OFFICIALLY' BROKE
Forget Hillary, HP's ex CARLY FIORINA 'wants to be next US Prez'
Former CEO has political ambitions again, according to Washington DC sources
prev story

Whitepapers

10 ways wire data helps conquer IT complexity
IT teams can automatically detect problems across the IT environment, spot data theft, select unique pieces of transaction payloads to send to a data source, and more.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Choosing a cloud hosting partner with confidence
Download Choosing a Cloud Hosting Provider with Confidence to learn more about cloud computing - the new opportunities and new security challenges.