Feeds

LogoWatch Telco punts for pink pound

Norweb undergoes chromatic realignment

  • alert
  • submit to reddit

Reducing the cost and complexity of web vulnerability management

Oooh, lovely!


Well, it's all go on the corporate makeover front. Oh yes, it's been a busy time in the land of Powerpoint presentations and flipcharts.

According to an email we received this morning, One of the UK's leading telecoms suppliers for business communications is re-branding.

As of yesterday, 'Norweb Telecom' became 'Your Communications.' Naturally, the telco did not stop at a mere touchy-feely name change. What any self-respecting company needs for its new customer-friendly inferface is a tart's boudoir pink website. That ought to do it. Now you're cooking. In fact, you're: ...challenging the way existing telecommunications companies communicate with customers, prospects, suppliers and resellers.

So, will this telephone conversation shortly be a thing of the past?:

Prospect: "Can I have broadband please?"
Telco callcentre operative: "No, push off."

Ok, that's a little unfair. Norweb has a fine pedigree in challenging the way companies communicate with customers. For example, its attempt to transmit broadband through power lines was aborted after the signals interfered with radio transmissions. Challenging stuff indeed.

Still it looked good on paper. And for Your Communications, the customer will always come first. MD Hugh Logan explains: The new brand is about putting our customers at the centre of everything we do and putting them in control of their technology. We want to get away from jargon and acronyms.

Well here's an acronym for you - wtf are you talking about? ®

The LogoWatch archive

VIA rises from eastern mountain
Corel in transcendental makeover
Acer turns green at the gills
Sema "aflame with vital energy"
The Vulture laid bare

Beginner's guide to SSL certificates

More from The Register

next story
WRISTJOB LOVE BONANZA: justWatch sex app promises blind date hookups
Mankind shuffles into the future, five fingers at a time
Every billionaire needs a PANZER TANK, right? STOP THERE, Paul Allen
Angry Microsoftie hauls auctioneers to court over stalled Pzkw. IV 'deal'
Apple's Mr Havisham: Tim Cook says dead Steve Jobs' office has remained untouched
'I literally think about him every day' says biz baron's old friend
Flaming drone batteries ground commercial flight before takeoff
Passenger had Something To Declare, instead fiddled while plane burned
Cops apologise for leaving EXPLOSIVES in suitcase at airport
'Canine training exercise' SNAFU sees woman take home booming baggage
Oi, London thief. We KNOW what you're doing - our PRECRIME system warned us
Aye, shipmate, it be just like that Minority Report
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.