Feeds

‘Intel Inside’ campaign celebrates 10th anniversary

Inside? They should be...

  • alert
  • submit to reddit

Secure remote control for conventional and virtual desktops

Intel's 'Intel Inside' marketing campaign is ten years old, the company wrote to inform us today.

"It wasn't that long ago that only geeks and nerds knew or cared about microprocessors," Intel's release proudly states. They're the only ones who still do - as any fule kno - but the chip company's message is clear: that, thanks to Intel Inside, world+dog gives a flying fart whose CPU sits inside the PC they're forced to use at work.

"Today Intel processors rank right up there with Coke, Disney and McDonalds in terms of worldwide name recognition," says Intel. "Since its introduction in 1991, the Intel Inside programme has helped broaden awareness of the computer, fuelling consumer demand worldwide and paving the way for the computer to become more commonplace in the home and in business."

All of which, we're sure, would have happened anyway, irrespective of that irritating 'ding... ding-dingle-ding' bleep - which, we're told, is now so pervasive it's "heard somewhere in the world every five minutes on average". Thanks for the "on average", which implies some folk are subjected to this torture more than once every five minutes.

Interestingly, while Intel refers to its prize campaign as one of the "largest" co-op marketing programme in the history of co-op marketing programmes, it doesn't mention just how much money its spent 'persuading' PC makers and resllers to include the Intel name in their advertising.

Or, indeed, that the company is being investigated by the European Commission's anti-trust watchdog precisely because it's been paying a huge whack of customers' advertising bills if they mention its name. ®

Related Story

Europe commences Intel investigation
AMD and VIA stoke EC Intel fire - EBN

New hybrid storage solutions

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Apple Pay is a tidy payday for Apple with 0.15% cut, sources say
Cupertino slurps 15 cents from every $100 purchase
Forget silly privacy worries - help biometrics firms make MILLIONS
Beancounter reckons dabs-scanning tech is the next big moneypit
Microsoft's Office Delve wants work to be more like being on Facebook
Office Graph, social features for Office 365 going public
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.