‘Intel Inside’ campaign celebrates 10th anniversary

Inside? They should be...

By Tony Smith, 30th April 2001

Magic Quadrant for Enterprise Backup/Recovery

Intel's 'Intel Inside' marketing campaign is ten years old, the company wrote to inform us today.

"It wasn't that long ago that only geeks and nerds knew or cared about microprocessors," Intel's release proudly states. They're the only ones who still do - as any fule kno - but the chip company's message is clear: that, thanks to Intel Inside, world+dog gives a flying fart whose CPU sits inside the PC they're forced to use at work.

"Today Intel processors rank right up there with Coke, Disney and McDonalds in terms of worldwide name recognition," says Intel. "Since its introduction in 1991, the Intel Inside programme has helped broaden awareness of the computer, fuelling consumer demand worldwide and paving the way for the computer to become more commonplace in the home and in business."

All of which, we're sure, would have happened anyway, irrespective of that irritating 'ding... ding-dingle-ding' bleep - which, we're told, is now so pervasive it's "heard somewhere in the world every five minutes on average". Thanks for the "on average", which implies some folk are subjected to this torture more than once every five minutes.

Interestingly, while Intel refers to its prize campaign as one of the "largest" co-op marketing programme in the history of co-op marketing programmes, it doesn't mention just how much money its spent 'persuading' PC makers and resllers to include the Intel name in their advertising.

Or, indeed, that the company is being investigated by the European Commission's anti-trust watchdog precisely because it's been paying a huge whack of customers' advertising bills if they mention its name. ®

Europe commences Intel investigation
AMD and VIA stoke EC Intel fire - EBN

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