Feeds

Firedup.com snuffed out

Oh well

  • alert
  • submit to reddit

The essential guide to IT transformation

FiredUp.com - the entertainment auction site from Rupert Murdoch's News International - has shut down.

A notice on its site reads: "End of an Era

"Unfortunately the candle has burnt out on FiredUp.com Thank you for all of your support in the past."

The short note is signed by the "FiredUp Team". What's left of them.

Apart from the guff about burnt candles, the notice is right about one thing. It is the end of an era - an expensive, failed era when Murdoch thought that chucking money at the Internet would deliver results. It didn't.

When News International effectively closed its new media operation last summer with the loss of dozens of jobs FiredUp.com was lucky to stay intact. At the time insiders claimed that FiredUp.com had burnt £60 million mostly on advertising and promotion - drawing much criticism from within the giant media organisation.

No one from News International was available for comment by press time. ®

Related Stories

Murdoch goes titsupdotcom
Job losses at Murdochs' e-empire
Murdoch gang rejigs Net offering

Boost IT visibility and business value

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Broadband slow and expensive? Blame Telstra says CloudFlare
Won't peer, will gouge for Internet transit
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
prev story

Whitepapers

Best practices for enterprise data
Discussing how technology providers have innovated in order to solve new challenges, creating a new framework for enterprise data.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?