Feeds

7m extra surfers log onto World Wide Web in March

Yahoo! has! most! users!

  • alert
  • submit to reddit

SANS - Survey on application security programs

Cyberspace added another seven million home surfers to its ranks in March.

This brought the total number of people logging onto the Net from home to 379 million during the month, with active Net usage growing four per cent from the previous month to 211 million surfers.

South Koreans were the keenest surfers in the 21 countries measured for the Nielson/NetRatings survey. They clocked up an average of 2,164 page views during March, or almost 92 pages during each surfing session.

But South Koreans whizzed through the Net, spending the least amount of time looking at each page, an average of just 28 seconds.

Hong Kong users had 1,123 page views per month, with 63 page views per session, and 37 seconds spent on each page.

The US was seventh in terms of monthly page views, with an average of 678, and 35 page views per session. But American surfers spent the longest on each page (54 seconds).

The UK came in 17th in terms of page views - 479, with 39 views per session and an average of 45 seconds spent on each page.

"South Koreans are the consummate surfers," said Richard Goosey, chief of measurement science and analytics at ACNielson eRatings.com. "They're studying remarkably high numbers of pages during each session over the month, but they're barely pausing on each page."

But the short amount of time spent on each page did not stop South Koreans clicking on adverts - they were beaten on banner ad clicks only by Hong Kong and Spain. The Canadians clicked on online ads the least.

The same report outlined the top sites in March - Yahoo! was king of cyberspace with 111.8 million unique users and 6.4 million page views. Its users spent an average of 57 minutes online.

The portal giant was followed by rivals AOL Time Warner and MSN, which had 92.3 million and 90.4 million users, and 679 million and 2.9 billion page views, respectively. AOL users spent an average of 40 minutes online, while MSN surfers spent 51 minutes.

Surfers spent longest on eBay's site - its 22 million unique users created 1.2 billion page views during the month and spent one and a half hours on the online auction. ®

Related Stories

Americans flock online
A quarter of Americans give Web the finger
Financially-challenged surfers start to invade the Net

3 Big data security analytics techniques

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.