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Dixons opens 100th PC World store

Slashes 300 management jobs

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Dixons Stores Group is cutting a layer of management out of its PC World stores leaving 300 managers without a job.

It is also reaching its 100th store milestone this weekend - we believe it's going to be a branch in Liverpool, and we're waiting to hear which cast member of Brookside is going to cut the ribbon.

The company doesn't expect any redundancies from its management reorganisation and believes it can move all the affected staff into other jobs within the group. It doesn't even think anyone will have to move to a new area.

"We have 1,100 stores within the country and there are plenty of career opportunities," a spokesman said.

Dixons is creating one new title - assistant manager - to replace a couple of other high falutin' job positions. Each store will have four assistant managers, so there are 400 jobs going and 700 managers who'll fight it out for them.

And the reason for the job shuffle - more bodies working the punters. "The assistant managers will be heavily shopfloor-focused," according to the spokesman. ®

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