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Elsa has responded to Nvidia’s GeForce3 price cuts and chopped the price of its Gladiac 920 board from £459.99 to £349.99.

This is Elsa's suggested retail price, and it looks as though you'll be able to buy it £50 cheaper than this, but not just yet. Jungle.com has got it priced at £299.99 but you can't buy it for 34 days. Dabs.com has got it at £297.27 but says long lead time expected.

Nvidia cut the price of its GeForce 3 graphics chip to ensure add-in cards based on its next-generation accelerator sell for around $399 - significantly less than the $599 the company had originally specified.

The prices of other chips will be cut too, taking some low-end board prices down to around $99. Like as not, they'll be based on the GeForce 2 MX 200. Boards based on the GeForce 2 MX 400 should start at $129. GeForce 2 Ultra-based boards should come in at around $299.

Nvidia's probably done this because the PC downturn has hit demand, and that in turn has had a negative effect on PC makers' requirements for components as they not only need fewer parts but look for ancillary parts, like graphics chips, that offer more performance for a lower price.

Elsa's UK managing director Fiona Faulkner said: “To date, the price [of our board] meant it was only accessible to hard-core gamers and developers. We have now made it more affordable for the mainstream gamer."

The Gladiac comes with 64 MB DDR SDRAM with 3.8 ns access time and a 460-MHz effective memory clock. ®

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Nvidia to cut GeForce prices by up to 38%

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