Feeds

Tech sector fingered by ad watchdog

Again

  • alert
  • submit to reddit

Reducing security risks from open source software

Telecoms and computer companies have been singled by the advertising watchdog for making claims they simply cannot deliver.

In its annual report for 2000 the Advertising Standards Authority received 1,158 complaints about the adverts published by companies in this sector - up slightly from the 1,028 received the year before.

This makes it the second most complained about market sector for two years on the trot. And the industry would have topped the list of complaints if it hadn't been for that lass with nowt on but a pair of uncomfortable shoes advertising perfume.

The ASA said: "The increase in complaints about computer and telecommunications advertising seems to reflect an intensely competitive market, in which advertisers sometimes pushed their claims too far in order to gain a competitive advantage."

Cableco, ntl, was responsible for the fourth most whinged about ad last year, according to the ASA.

Related Stories

Pubes more offensive than ntl ad - just
Carrera SSC gets slapped by Advertising Standards
Advertising clampdown on monitor sizes

Eight steps to building an HP BladeSystem

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
Bose says today IS F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.