Feeds

Tech sector fingered by ad watchdog

Again

  • alert
  • submit to reddit

The essential guide to IT transformation

Telecoms and computer companies have been singled by the advertising watchdog for making claims they simply cannot deliver.

In its annual report for 2000 the Advertising Standards Authority received 1,158 complaints about the adverts published by companies in this sector - up slightly from the 1,028 received the year before.

This makes it the second most complained about market sector for two years on the trot. And the industry would have topped the list of complaints if it hadn't been for that lass with nowt on but a pair of uncomfortable shoes advertising perfume.

The ASA said: "The increase in complaints about computer and telecommunications advertising seems to reflect an intensely competitive market, in which advertisers sometimes pushed their claims too far in order to gain a competitive advantage."

Cableco, ntl, was responsible for the fourth most whinged about ad last year, according to the ASA.

Related Stories

Pubes more offensive than ntl ad - just
Carrera SSC gets slapped by Advertising Standards
Advertising clampdown on monitor sizes

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Kaspersky backpedals on 'done nothing wrong, nothing to fear' blather
Founder (and internet passport fan) now says privacy is precious
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Facebook, Google and Instagram 'worse than drugs' says Miley Cyrus
Italian boffins agree with popette's theory that haters are the real wrecking balls
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
Ex-IBM CEO John Akers dies at 79
An era disrupted by the advent of the PC
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.