Feeds

Tech sector fingered by ad watchdog

Again

  • alert
  • submit to reddit

Seven Steps to Software Security

Telecoms and computer companies have been singled by the advertising watchdog for making claims they simply cannot deliver.

In its annual report for 2000 the Advertising Standards Authority received 1,158 complaints about the adverts published by companies in this sector - up slightly from the 1,028 received the year before.

This makes it the second most complained about market sector for two years on the trot. And the industry would have topped the list of complaints if it hadn't been for that lass with nowt on but a pair of uncomfortable shoes advertising perfume.

The ASA said: "The increase in complaints about computer and telecommunications advertising seems to reflect an intensely competitive market, in which advertisers sometimes pushed their claims too far in order to gain a competitive advantage."

Cableco, ntl, was responsible for the fourth most whinged about ad last year, according to the ASA.

Related Stories

Pubes more offensive than ntl ad - just
Carrera SSC gets slapped by Advertising Standards
Advertising clampdown on monitor sizes

Boost IT visibility and business value

More from The Register

next story
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.