Feeds

IBM caught tagging San Fran streets with Linux ads

City fathers less than thrilled

  • alert
  • submit to reddit

Security and trust: The backbone of doing business over the internet

IBM has been touting its flavor of Linux for servers with what can only be described as graffiti, by stenciling peace-signs, hearts and penguins (symbolizing peace, love and Linux) on San Francisco city streets, IDG.net reports.

Apparently, Big Blue failed to get permission in advance and the city is taking a dim view of the stunt. "They're in violation of a city ordinance," SF Department of Public Works public affairs director Alex Mamak is quoted as saying.

"The signs violate section 5.6 of the public works code, he said, which makes it an offense to 'erect, construct or maintain, paste, paint, print, nail, tack or otherwise fasten or affix' any sign to public property, including sidewalks."

New York ad outfit Ogilvy and Mather cooked up the scheme, but it's IBM which will have to scrub away the mess or cough up a fine.

An IBM spokesperson said that the signs are made from biodegradable chalk. "It washes right off, so it will be removed the next time it rains," she's quoted as saying (a bit too brightly, we'd imagine).

However, the article observes that while it rained in San Francisco Wednesday evening, the penguins survived intact, neatly illustrating the crucial difference between 'biodegradable' and 'readily water-soluble'. ®

Update

Several Reg readers in SF report that the stencils are also holding up remarkably well against foot traffic, and reckon that the medium IBM used is a black-spray-paint variety of biodegradable chalk.

New hybrid storage solutions

More from The Register

next story
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
OECD lashes out at tax avoiding globocorps' location-flipping antics
You hear that, Amazon, Google, Microsoft et al?
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.