Feeds

BTopenworld denies it's ‘sidelined’ consumers

But admits that it is courting broadband business users instead

  • alert
  • submit to reddit

5 things you didn’t know about cloud backup

BTopenworld is to concentrate on offering broadband services to businesses instead of consumers, the Internet division of the monster telco confirmed today.

Although BTopenworld won't refuse cash from consumers, it has made a strategic decision to target SMEs instead with all marketing cash geared towards business users.

Yesterday's Telegraph quotes Charles Household, communications manager at BTopenworld, who conceded that "small and medium businesses are really our focus now."

The newspaper reported that consumers are a "cost burden" - a claim disputed by BTopenworld - and that the outfit is to concentrate on more lucrative SME users instead.

A spokesman for the broadband ISP told The Register: "This move doesn't mean we're abandoning the consumer market. We're still signing people up."

"We're just focusing more on the SME market," he said.

BTopenworld believes there is far greater demand in the SME marketplace and simply "doesn't want to miss out".

Although the ISP has not ruled out future campaigns targeted at consumers El Reg understands that none is planned in the foreseeable future.

BTopenworld is trying to play down the story insisting that this is merely a question of focus and the allocation of its marketing budget. At this moment in time, it maintains, its cash would be better spent targeting SMEs.

Indeed, one senior BTopenworld source took umbrage at the Telegraph's headline which suggested that consumers have been "sidelined".

He may have a point - but that's how it looks from here. ®

Related Link

BT ISP sidelines home users - The Telegraph

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
EE fails to apologise for HUGE T-Mobile outage that hit Brits on Friday
Customer: 'Please change your name to occasionally somewhere'
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
We need less U.S. in our WWW – Euro digital chief Steelie Neelie
EC moves to shift status quo at Internet Governance Forum
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.