Feeds

BTopenworld denies it's ‘sidelined’ consumers

But admits that it is courting broadband business users instead

  • alert
  • submit to reddit

The essential guide to IT transformation

BTopenworld is to concentrate on offering broadband services to businesses instead of consumers, the Internet division of the monster telco confirmed today.

Although BTopenworld won't refuse cash from consumers, it has made a strategic decision to target SMEs instead with all marketing cash geared towards business users.

Yesterday's Telegraph quotes Charles Household, communications manager at BTopenworld, who conceded that "small and medium businesses are really our focus now."

The newspaper reported that consumers are a "cost burden" - a claim disputed by BTopenworld - and that the outfit is to concentrate on more lucrative SME users instead.

A spokesman for the broadband ISP told The Register: "This move doesn't mean we're abandoning the consumer market. We're still signing people up."

"We're just focusing more on the SME market," he said.

BTopenworld believes there is far greater demand in the SME marketplace and simply "doesn't want to miss out".

Although the ISP has not ruled out future campaigns targeted at consumers El Reg understands that none is planned in the foreseeable future.

BTopenworld is trying to play down the story insisting that this is merely a question of focus and the allocation of its marketing budget. At this moment in time, it maintains, its cash would be better spent targeting SMEs.

Indeed, one senior BTopenworld source took umbrage at the Telegraph's headline which suggested that consumers have been "sidelined".

He may have a point - but that's how it looks from here. ®

Related Link

BT ISP sidelines home users - The Telegraph

Next gen security for virtualised datacentres

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?