Feeds

Netimperative.com extends begging bowl to readers

Save our Service

  • alert
  • submit to reddit

Internet Security Threat Report 2014

Netimperative.com, the online news service for British dotcom types, is asking readers to pledge money for subscriptions. The inference is, from the press release it issued today is that the doors will close for good - at least to a daily service, unless it raises enough cash.

netimperative.com wants readers to pay £50 for membership (annual? life?) and it says it will convert pledges into cash only if it reaches critical mass. But what is critical mass?

The site has an online MembOmeter which calibrates to 1,400 pledges, and has so far reached around 150 or so promises.

With 1,400 paying subscribers, netimperative.com would have 70k a year membership income (assuming the company aims to charge annual fees) - but is that enough to fund the company's wage bill (when it went bust last year, following the withdrawal of support by lead investor Durlacher, the publication had 40 or so staff on its books - now it has 17, the FT says.).

So that means income from other sources. By turning itself into a paid-for-online-newsletter, the company risks killing banner advertising revenues. Newsletter subscribers are not accustomed to seeing advertising on something they've paid for. And only WSJ.com appears to have pulled off the trick of making people pay ($59 a year, less than the 'membership' fee proposed by netimperative.com) and flogging advertising too.

For good banner advertising revenues you need quantity and then you need quality. netimperative.com succeeds on the second score - it has 8,000 or so free-subscribers, but in a highly targeted demographic. But it fails miserably on the first count.

netimperative.com says it has some offline content ideas up its sleeve, which will, presumably, bring it into direct competition with New Media Age, the offline market leader, and pretty much unrivalled since the unceremonious departure of Industry Standard Europe last week.

Question is: are there enough loyal readers and is it different enough from the NMA for it to make the cut? It won't take long to find out. ®

Related stories

Durlacher falls on Net Imperative collapse
Net Imperative saved at the bell
Industry Standard calls time on Europe

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Yes, yes, Steve Jobs. Look what I'VE done for you lately – Tim Cook
New iPhone biz baron points to Apple's (his) greatest successes
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Edward who? GCHQ boss dodges Snowden topic during last speech
UK spies would rather 'walk' than do 'mass surveillance'
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.