Feeds

Netimperative.com extends begging bowl to readers

Save our Service

  • alert
  • submit to reddit

3 Big data security analytics techniques

Netimperative.com, the online news service for British dotcom types, is asking readers to pledge money for subscriptions. The inference is, from the press release it issued today is that the doors will close for good - at least to a daily service, unless it raises enough cash.

netimperative.com wants readers to pay £50 for membership (annual? life?) and it says it will convert pledges into cash only if it reaches critical mass. But what is critical mass?

The site has an online MembOmeter which calibrates to 1,400 pledges, and has so far reached around 150 or so promises.

With 1,400 paying subscribers, netimperative.com would have 70k a year membership income (assuming the company aims to charge annual fees) - but is that enough to fund the company's wage bill (when it went bust last year, following the withdrawal of support by lead investor Durlacher, the publication had 40 or so staff on its books - now it has 17, the FT says.).

So that means income from other sources. By turning itself into a paid-for-online-newsletter, the company risks killing banner advertising revenues. Newsletter subscribers are not accustomed to seeing advertising on something they've paid for. And only WSJ.com appears to have pulled off the trick of making people pay ($59 a year, less than the 'membership' fee proposed by netimperative.com) and flogging advertising too.

For good banner advertising revenues you need quantity and then you need quality. netimperative.com succeeds on the second score - it has 8,000 or so free-subscribers, but in a highly targeted demographic. But it fails miserably on the first count.

netimperative.com says it has some offline content ideas up its sleeve, which will, presumably, bring it into direct competition with New Media Age, the offline market leader, and pretty much unrivalled since the unceremonious departure of Industry Standard Europe last week.

Question is: are there enough loyal readers and is it different enough from the NMA for it to make the cut? It won't take long to find out. ®

Related stories

Durlacher falls on Net Imperative collapse
Net Imperative saved at the bell
Industry Standard calls time on Europe

Combat fraud and increase customer satisfaction

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.