Canadian Tire fights for right to be called ‘crap’

Just another day in the WIPO madhouse

  • alert
  • submit to reddit

Security for virtualized datacentres

Tyre retailer Canadian Tire is taking compatriot Mick Mcfadden to WIPO over his Web site, which the corporation feels infringes on its trademark.

Nothing new there - if the Web site even contains a majority of the letters of the company name, WIPO will find a way of making Mick hand over the domain. Except that Mick owns www.crappytire.com.

You'd think that Crappy Tire was a derogatory name, but not according to Canadian Tire. People call it crappy tire, but they don't mean it in a nasty way, says the company. In fact, it's a kinda loveable nickname that Canadians have for us. And that's why we demand to be handed the URL which clearly infringes our trademark rights.

No, honestly, this is what is going on. Madness. The fact is that the company has tried twice to buy the URL off Mr Mcfadden, for $3,000 (£1,340) and $5,000 (£2,230). But he refused on the grounds that he didn't like their attitude. Apparently Mick had originally used the site to take the michael out of Canadian Tire, including an upside down version of its logo.

Canadian Tire didn't like it and threatened to sue him, so he took it down but still owns the URL. He then loudly declared that he wouldn't sell it to the company for $1 million - and put it up for sale for $85,000. Desperate, Canadian Tire hit upon the incredible notion that it has rights to the name because that's what people call it colloquially - "impertinent" was the word they used to describe the friendly joshing between the company and Canadians.

Well, Mr Tire, we're afraid you can't threaten to sue someone one day and then claim to have a cracking sense of humour the next. It don't work like that.

Except, of course, at WIPO.

When bored, we occasionally entertain ourselves by reading WIPO "judgments" - which are to an objective legal court what the Pope is to the Taliban. We can hardly wait to see what the WIPO judges come up with on this one. ®

Reducing the cost and complexity of web vulnerability management

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
prev story


Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.