Feeds

LogoWatch VIA rises from eastern mountain

The hills are alive with the sound of nonsense

  • alert
  • submit to reddit

Eight steps to building an HP BladeSystem

The sun also rises...


Taiwanese Chipmeister VIA's recent announcement regarding its new C3 chip logo has caused disquiet among the Vulture Central LogoWatch team.

First up, Taiwanese companies are not supposed to give two hoots about branding. Secondly, VIA is doing rather well. This rather torpedoes our assertion that corporate makeovers commonly presage some financial catastrophe.

Our disappointment at VIA's failure to adhere strictly to the makeover guidelines is tempered by the splendid efforts of the company's marketing department.

It states that the logo: "was inspired by a popular Chinese saying loosely translated as 'The sun rises from the eastern mountain' and shows the VIA C3 name on a sky blue and green background with the sun breaking through between the words."

What a marvellous cultural heritage with which to imbue a piece of silicon.

Richard Brown, VIA director of international marketing, sets out his stall with: "In the design of the VIA C3 logo we wanted to convey the idea that this processor will extend the horizons of the PC Industry"

Of course it will, Richard. As the ancient London proverb goes: 'You're 'aving a laugh, aincha?'

Bootnote

It seems that Dave Oldcorn's Haiku analysis of our own beloved vulture logo has not found favour with aficionados of this verse form. We're obliged to Chris Dickerson and others who wanted to put him straight on the syllable situation. 'Brownie' summed it all up quite nicely thus:

I thought haiku meant
five-seven-five syllables
but I'm no expert

The LogoWatch archive

Corel in transcendental makeover
Acer turns green at the gills
Sema "aflame with vital energy"
The Vulture laid bare

Boost IT visibility and business value

More from The Register

next story
Motorist 'thought car had caught fire' as Adele track came on stereo
'FIRE' caption on dashboard prompts dunderheaded hard shoulder halt
Delaware pair nabbed for getting saucy atop Mexican eatery
Burrito meets soft taco in alleged rooftop romp outrage
Japanese artist cuffed for disseminating 3D ladyparts files
Printable genitalia fall foul of 'obscene material' laws
Carlos: Slim your working week to just three days of toil
'Midas World' vision suggests you retire later, watch more tellie and buy more stuff
Brit Rockall adventurer poised to quit islet
Occupation records broken, champagne corks popped
Apple: No, China. iPhone is NOT public enemy number 1
Beijing fears it could beam secrets back to America
Canuck reader threatens suicide over exact dimensions of SPAAAACE!
How many As? Reg hack's writing cops a shoeing
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.