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WHSmith Online reaps £5m sales

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WHSmith Online - the e-version of the high street book, music and stationery outfit - has increased sales by 47 per cent to £5 million during the six months to 28 February, the company announced today.

The operation lost £4 million during the same period and is expected to lose around £7 million for the whole year.

Execs hope the outfit will break-even within the next three years.

In a short statement about the performance of the online operation, the outfit said: "Margins have been held despite pressure from discounting and promotion led activity.

"We continue to develop the fulfilment capability and improve the service to the customer as part of an integrated UK retail proposition."

Last year e-consultancy, Plaut, criticised WHSmith Online for poor customer service claiming in a report that the outfit failed to provide a refund when requested and that the site suffered from a number of "bugs". ®

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