Feeds

Boo.com tops 100 e-business list

Dumb, dumber, dumbest

  • alert
  • submit to reddit

Intelligent flash storage arrays

Boo.com - the fashionably chic failed dotcom that blew a whopping £178 million - has headed a list of the 100 "Dumbest Moments in e-Business History".

Compiled by the new economy-focused magazine ecompany.com, boo.com's top slot epitomises all that is wrong with the dotcom world. It's failure is based on unrivalled extravagance and excess, poor management and a desire to ignore any form of business or common sense.

Indeed, ecompany.com's contempt for boo.com is such that it traces the story back to its very beginning in 1970 when founders Kajsa Leander and Ernst Malmsten were born.

The list includes other gems including, at number 9, how a town in Oregon changed its name to Half.com to "promote the e-tailer of secondhand books, music, and videos."

And this cracker (13) from actress Melanie Griffith, founder of MelanieGriffith.com, who told Paper Magazine: "I don't care if people think I'm a dumb blond or stupid or an overage actress or over the hill. I don't care because I'm gonna have a very successful Internet company, and I'm gonna have $100 million in the bank and I don't really give a shit what anybody thinks!"

At 14, ecompany.com quotes this from the prospectus of Buy.com: "We sell a substantial portion of our products at very low prices. As a result, we have extremely low and sometimes negative gross margins on our product sales."

And at 35, there's the tale of an outfit that paid $7.5 million for the domain name Business.com. The proud new owner told Internet World: "It is going to be the bargain of the century. It is going to look like we bought the island of Manhattan for $7.5 million and some beads."

Flicking through this list is like living the last three years all over again but in just ten minutes. It certainly brings those happy, happy memories flooding back... ®

Related Links

Boo! And the 100 Other Dumbest Moments in e-Business History

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Spies, avert eyes! Tim Berners-Lee demands a UK digital bill of rights
Lobbies tetchy MPs 'to end indiscriminate online surveillance'
How the FLAC do I tell MP3s from lossless audio?
Can you hear the difference? Can anyone?
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.