MSN chief leaves as consumer platform efforts downscaled

Muglia and Allchin pick up juicy bits

  • alert
  • submit to reddit

Boost IT visibility and business value

Veteran Microsoft exec Brad Chase has moved into the Redmond out tray, after having his job more or less shot out from under him in last week's reorganisation. Chase, who once upon a time was general manager of MS-DOS, has resigned from his post as VP at MSN, is on holiday, and is reportedly talking to Steve Ballmer about other positions in the company.

Which might pan out, or it might not. Last week's reorg created the Personal.NET team, whose goal is to produce a premium subscription service that will include some elements from MSN. Personal.NET is however being run by by Bob Muglia, who's been supremo of the back end server aspects of .NET, and is now heading the Personal Services Group. Chase's job "changed significantly" because of the reorg; those significant changes included the loss of online subscription versions of Money and Encarta, the move of MSN Explorer development to Jim Allchin's Windows group, and the loss of the NetDocs team to the Office group.

Basically, it's the final demise of any kind of consumer platform efforts within the consumer group, and the consolidation of app and platform type stuff into the old - albeit strangely changed - fiefdoms. You might recall that about 18 months ago Jim Allchin successfully maimed efforts to make WinME a radical (well, radical for 9x) development outside of his orbit, and you could now observe that the alleged UI technology that went into consumer around that time has come back under his wing.

The loss of NetDocs to Office reinforces the latter as a big, blobby, platform-type app and mugs the independent subscription effort (resulting in NetDocs boss Brian MacDonald falling on his sword too). These moves don't mean the end of consumer and MSN as separate forces within Microsoft, but they do place them much more as content and service operations whose delivery mechanisms are run from elsewhere. Where they belong, as winners Muglia and Allchin might say. ®

Boost IT visibility and business value

More from The Register

next story
KDE releases ice-cream coloured Plasma 5 just in time for summer
Melty but refreshing - popular rival to Mint's Cinnamon's still a work in progress
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Secure microkernel that uses maths to be 'bug free' goes open source
Hacker-repelling, drone-protecting code will soon be yours to tweak as you see fit
Mozilla keeps its Beard, hopes anti-gay marriage troubles are now over
Plenty on new CEO's todo list – starting with Firefox's slipping grasp
Apple: We'll unleash OS X Yosemite beta on the MASSES on 24 July
Starting today, regular fanbois will be guinea pigs, it tells Reg
HIDDEN packet sniffer spy tech in MILLIONS of iPhones, iPads – expert
Don't panic though – Apple's backdoor is not wide open to all, guru tells us
Another day, another Firefox: Version 31 is upon us ALREADY
Web devs, Mozilla really wants you to like this one
prev story


Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.