CNET snaps up TechRepublic
What did Gartner buy it for, in the first place?
CNET is to buy TechRepublic.com, a resource-cum-community site for IT professionals from Gartner Group for $23m in cash and stock.
Doesn't say much for Gartner's strategic vision, does it? The analyst firm bought TechRepublic only a year ago (in March 2000), trumpeting its ownership of the "world's largest IT B2B community", with one million registered members.
But what could Gartner bring to this community, except expensive reports?
CNET, on the other hand, the world's biggest IT publisher has gazillions of service, and free content and ways of making money from such a site. TechRepublic could also become a useful tool for CNET to improve targeting and narrowcasting capabilities, along the lines of TechTargets.com and Internet.com ®
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