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Carrera SSC gets slapped by Advertising Standards

It's not been around a long time, and it has no awards

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PC assembler Carrera SSC has had a slap on the wrists from the Advertising Standards Authority following a complaint from the PC Association.

The company which actually got the slap is Digital Network which bought the PC brands Carrera and SSC in November 2000, after both those companies had gone bust.

Subsequently Digital has been trading as Carrera SSC and making out the company has been in business a long time.

The PCA highlighted a Carrera SSC magazine ad to the ASA which, paraphrased, said: "Carrera SSC - a partnership built on integrity. Carrera SSC join forces working 24x7 to offer better systems at fair prices ... Maybe that explains why we have been around so long ... December 2000 brings 3 major awards ... "Best PC Manufacturer" PC Plus awards 1999, "Best Sales Team" PC Direct awards 2000, Winner of over 100 Review awards since January 1999."

The PCA's objections were that the advert wrongly implied the advertised company had been in business a long time, and that the company Carrera SSC had won the awards.

The ASA agreed both points. Because Digital Network had not taken on the debts and guarantees of SSC and Carrera the ASA concluded that it couldn't say Carrera SSC had been around a long time. And even though Carrera had won awards, Carrera SSC hadn't so it couldn't say it had. ®

Related Link

The ASA ruling against Digital Network

Related Stories

PC Association slams firm for logo misuse
Carrera assets bought by Digital

Security and trust: The backbone of doing business over the internet

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