Feeds

Hitachi, STM to license SuperH CPUs

Form joint venture, SuperH, to take over development, licensing business

  • alert
  • submit to reddit

Build a business case: developing custom apps

Hitachi and STMicroelectronics are to form a jointly owned company to develop, market and license Hitachi's SuperH CPU family in the US.

The agreement follows an earlier deal which will see the two chip makers collaborate on the development of the next-generation SuperH CPU, the SH-5.

Incidentally, 400MHz S-5 parts are now sampling, and Hitachi reckons it will push it up first to 700MHz then 1GHz. The core will be ready for licensing in the second half of the year.

The company, to be called, obviously, SuperH, will initially offer the current S-4 chip, and take on S-5 when it's complete. Eventually, it will initiate development of future processors in the SuperH family itself.

All the chips will be offered for licensing, suggesting a shift toward the business model employed by the likes of ARM. That's certainly who the company sees as its chief competitor. ARM-derived CPUs account for around 70 per cent of the embedded market. SuperH's market share is less than a tenth of that: 6.8 per cent, but Hitachi and STMicroelectronics how the new company can grow that to 30 per cent over the next five to six years.

The revenue opportunities are significant. Even SuperH's 6.8 per cent of the market brings in revenues of ¥44 billion ($348.99 million).

SuperH will be based in San Jose, with overseas outposts in Tokyo and... er... Bristol. Hitachi's head of microcomputer and ASIC product operations, Toshimasa Kihara, will become SuperH's CEO. Jean-Marie Rolland, currently STMicroelectronics' microcore R&D chief, will become COO. ®

Boost IT visibility and business value

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Fast And Furious 6 cammer thrown in slammer for nearly three years
Man jailed for dodgy cinema recording of Hollywood movie
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?