joins Dotcom Firing Range

15 per cent fewer heads, the online IT publishing firm, is cutting staff numbers by 15 per cent, in the face of a soft advertising market.

Most of the redundancies will come from removing 'overlap' introduced through the company's recent acquisition binge. In December, for example bought 14 IT Web sites from Earthweb.

Early victims of the overlap slap include all the staff of Hardware Central, a Web site in name but one without any staff, following the issuance of pink slips last month. says it can, as an online entity, react quickly to market conditions. But this move raises the question of just how effective its supposedly superior reader and advertising targeting is. ®

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