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Sony gets into mobile in a big way

A 'personal broadband network solutions company'

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Sony has announced plans to fire itself up as a mobile phone and mobile computing company.

The Japanese games giant said it would transform itself into a "personal broadband network solutions company" as part of its plan for the 2001/2002 fiscal year starting next month.

This includes turning its mobile phone handset business into a full separate division and upping its focus on networking. It wants to increase its number of products with network functions, and plans to start distributing films and music digitally via broadband.

The moves at the company are part of an effort to compensate for the slowing US economy and problems with Sony's games unit.

The reorganisation will also see Sony increase its internal divisions from five to seven, and create a "global hub" HQ to centralise its management. This will be led by CEO and chairman Nobuyuki Idei, president and COO Kunitake Ando, and CFO Teruhisa Tokunaka. ®

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