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Tesco undercuts Apple in iMac promo

400MHz box, £100 off

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UK grocer Tesco has again begun selling iMacs for £100 less than Apple's own asking price - a saving of nearly 15 per cent.

The iMac on offer is the basic 400MHz Indigo model, with 64MB of memory, 10GB hard drive, ATI Rage 128 Pro graphics and CD-ROM drive. Apple's online AppleStore has the machine down at £799 (inc. VAT).

Tesco's stock is limited, and the offer will last only as long as the retail giant's stock does.

Tesco has been offering PCs in its larger stores for over two years now, but Macs never featured in the range until the company ran a special promotion in September 1998.

Tesco said it would like to sell Macs on a regular basis, but Apple refuses to allow it to become an official retailer, according to a company spokesman cited by MacWorld UK. The current batch of iMacs were sourced from a continental European reseller, though Tesco won't say who.

The chain has a habit of buying kit on the continent when UK supplies prove difficult to get hold of. Last Christmas it imported a shedload of PlayStation 2 consoles this way.

"We will do this again if we can lay our hands on the right stock at the right price," said the Tesco spokesman. ®

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