Feeds

Europe to follow UK's flat-rate lead

Says AOL bigwig

  • alert
  • submit to reddit

Security for virtualized datacentres

The UK's success at introducing flat-rate Internet access is a model other countries are trying to follow, according to AOL International president, Michael Lynton.

At a briefing in London today, Lynton said that the UK's FRIACO-based flat rate wholesale product was setting the standard not just for Europe, but for countries in Latin America and the Far East.

As a result of the introduction of flat-rate access, AOL UK users were now online for more than an hour a day - the same as the US.

The Internet giant believes that the time AOL Europe members spend online is the "best measure of consumer loyalty and satisfaction, and drives revenue growth".

But it's clear that however upbeat, however much it talks of owning a powerful brand and possessing multiple revenue streams backed by a "proven business model", AOL Europe is still a slave to how much time people spend online.

And that is dependent on the introduction of genuine flat-rate Net access.

Lynton, at least, is confident that other countries will follow the UK's lead and introduce unmetered access although he believes that the company still has a fight on its hands to convince incumbent telcos and tardy regulators.

"Lots of countries look to the UK and say that is a standard we should set," he said.

"What AOL achieved with [telecoms regulator] Oftel is being looked at globally."

Looking at the wider view, Lynton said that AOL Europe reported record growth last year with the addition of 1.4 million subscribers, taking its membership in excess of 4.5 million users throughout the Continent. ®

Beginner's guide to SSL certificates

More from The Register

next story
Bono apologises for iTunes album dump
Megalomania, generosity and FEAR of irrelevance drove group to Apple deal
HBO shocks US pay TV world: We're down with OTT. Netflix says, 'Gee'
This affects every broadcaster, every cable guy
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
America's super-secret X-37B plane returns to Earth after nearly TWO YEARS aloft
674 days in space for US Air Force's mystery orbital vehicle
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.