Feeds

Europe to follow UK's flat-rate lead

Says AOL bigwig

  • alert
  • submit to reddit

Beginner's guide to SSL certificates

The UK's success at introducing flat-rate Internet access is a model other countries are trying to follow, according to AOL International president, Michael Lynton.

At a briefing in London today, Lynton said that the UK's FRIACO-based flat rate wholesale product was setting the standard not just for Europe, but for countries in Latin America and the Far East.

As a result of the introduction of flat-rate access, AOL UK users were now online for more than an hour a day - the same as the US.

The Internet giant believes that the time AOL Europe members spend online is the "best measure of consumer loyalty and satisfaction, and drives revenue growth".

But it's clear that however upbeat, however much it talks of owning a powerful brand and possessing multiple revenue streams backed by a "proven business model", AOL Europe is still a slave to how much time people spend online.

And that is dependent on the introduction of genuine flat-rate Net access.

Lynton, at least, is confident that other countries will follow the UK's lead and introduce unmetered access although he believes that the company still has a fight on its hands to convince incumbent telcos and tardy regulators.

"Lots of countries look to the UK and say that is a standard we should set," he said.

"What AOL achieved with [telecoms regulator] Oftel is being looked at globally."

Looking at the wider view, Lynton said that AOL Europe reported record growth last year with the addition of 1.4 million subscribers, taking its membership in excess of 4.5 million users throughout the Continent. ®

Security for virtualized datacentres

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Israeli spies rebel over mass-snooping on innocent Palestinians
'Disciplinary treatment will be sharp and clear' vow spy-chiefs
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
OECD lashes out at tax avoiding globocorps' location-flipping antics
You hear that, Amazon, Google, Microsoft et al?
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.