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Sony's Memory Stick to miss sales targets

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Sony said today shipments of its Memory Stick, used in devices such as digital cameras, would miss targets.

The Japanese vendor now expects to shift seven million Sticks in the year ending March 31 2001, down on the forecast of ten million it trumpeted last October.

This means a total of nine million Memory Sticks will have been sold since the product launched late in 1998. Sony expects to hit the 10 million mark by the end of May 2001.

Sales of the devices, which are used to store and swap images or sound between PCs and portable gadgets such as cameras and camcorders, are still more than double the previous year - when three million were shipped.

The company reckons Memory Stick netted 23 per cent of world flash memory storage media sales during its fiscal year 2000. ®

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