Feeds

Sema semen steamer

Or so it seems...

  • alert
  • submit to reddit

High performance access to file storage

Sema aflame with vital energy
Acer turns green at the gills

Aaron Tucker is among many readers who thought that Sema's new logo had a distinct reproductive element:

Hmm..just a stupid comment. I was staring at this logo and thought:

Pervert in me: "Little blue thing = sperm. Litle orange thing = egg.."
BOFH in me: "With the black Nike rip on the right, it looks like the one-eyed smiley from Hell"
Hippy in me: "A cloud over the sun and a gull flying by."
Together now: "uhhh, if you stare at the orange dot long enough, a little white dot starts to float inside...I think the sperm is getting too close."

But hold on, what about this from Chris O'Shea:

I *love* the new logo, who else but Sema would have thought of using an evil clown smiley ;-) as a logo?(definitely has flame for right eye, orange button nose, evil smirk and "sema" plunged into the missing left eye socket ... how symbolic!)

Moving swiftly on to Acer, Hermit reckons he's got a lead on its marketing department:

"According to the blurb: the new identity sports a vivid green, representing life, etc., ad nauseum...."

I had a Prof. in college that spouted the same crap. He wore argyle socks and pinstriped shirts, ate alfalfa sprouts and bean curd. Who ever wrote the Acer ad is either related or went to the same school......

Also, we have Duncan Ellis, who's been at the dictionary again:

It's obvious from the Acer press release that they need a dictionary: they use 'infer' where they mean 'imply'. Twats.

Finally, here is an anonymous analysis of our own logo:

The Register's bold and uncompromising identity combines elements of wit, a stirring motion and just a hint of cynicism. The vibrant red colour treatment reflects our fearlessness even in the face of punishing abuse and serious injury. It says steadfast and indomitable. It says forthright and rude. It says we are independent of everyone except our lawyers.

Our forward-looking agenda is emphasised by the italicised, bold typeface (positioned at a unique and secret angle to the vertical designed for us after 18 months careful research by corporate angle consultancy Straight Sideways). With it we strike forth into the unknown future, unflinching in our search for truth, leaks and press releases.

Overseeing and guaranteeing the purity of our vision is the vulture motif. Enclosed and protected by the shield of rightousness (represented by the black disc) the noble vulture scans the horizon, ready to descend upon the corpse of the weak or mortally wounded and rip its guts out.

Not bad, but not nearly pretentious enough. We were thinking of getting a press release together, but couldn't be bothered. So we'll let you lot do the work. An exclusive Reg lapel pin goes to the most overblown and preposterous meanderings about our logo. Email your entries to us here. Winner will be announced in next week's letters.

High performance access to file storage

More from The Register

next story
Forget the beach 'n' boardwalk, check out the Santa Cruz STEVE JOBS FOUNTAIN
Reg reader snaps shot of touching tribute to Apple icon
Oz bank in comedy Heartbleed blog FAIL
Bank: 'We are now safely patched.' Customers: 'You were using OpenSSL?'
Happy 40th Playmobil: Reg looks back at small, rude world of our favourite tiny toys
Little men straddle LOHAN, attend tiny G20 Summit... ah, sweet memories...
Lego is the TOOL OF SATAN, thunders Polish priest
New minifigs like Monster Fighters are turning kids to the dark side
Dark SITH LORD 'Darth Vader' joins battle to rule, er, Ukraine
Only I can 'make an empire out of a republic' intones presidential candidate
Chinese company counters pollution by importing fresh air
Citizens line up for bags of that sweet, sweet mountain air
Google asks April Fools: Want a job? Be our 'Pokemon Master'
Mountain View is prankin' like it's 1999...
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.