Readers' Letters Duff logo a-go-go

Sema provokes mirth and merriment

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The Power of One Brief: Top reasons to choose HP BladeSystem

Sema aflame with vital energy
Acer turns green at the gills

Our ongoing LogoWatch campaign, dedicated to exposing to ridicule and lambastation the worst excesses of corporate makeovers, has found favour with Reg readers.

The latest company to benefit from our attention is Sema. Its new incarnation has provoked several comments, including this from Stephen:

I must say that the blue "free flowing" flame thing looks rather like a sperm cell. This is particularly unfortunate, considering how much their company name sounds like "semen".

For more poking at Sema and Acer, and an analysis of our own logo, have a look here.

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