Feeds

BT's Comic Relief – financial

More on those premium lines

  • alert
  • submit to reddit

Providing a secure and efficient Helpdesk

Following on from our story this morning that BT was taking 36p in every £1 call made to Comic Relief's premium charity lines, we have learned that the situation may be worse than we imagined.

If the 36p charge is down to line rental and setting up the network, how come it manages to run Big Brother's lines at just 25p a call? Has the fact that 9.5p (38 per cent) of that goes to BT have anything to do with the 36p (36 per cent) of the Comic Relief call that it takes? Is this a percentage game? We're still waiting on BT's press office to tells us.

As for setting up the network. DirectLine is supplying its call centres free of charge to the Comic Relief cause - which makes you wonder why BT feels the need to charge for lines. A DirectLine spokeswoman said the company has offered its call centres, with 750 staff, free of charge to the charity for the whole evening. Good lads (and lasses).

We suppose the other question is: why is BT charging at all for the service? As one of Britain's biggest companies and one that purports to be our best friend, shouldn't it be behind this charitable occasion?

Wanna give BT 36p? Call Comic Relief on 08457 910 910. Don't worry, some of it goes to charity. ®

Bootnote

We were a little confused as to how Cable & Wireless managed to exactly halve the annual fee to the Samaritans last week for its telephone services. No longer £700,000, now just £350,000. Incredible.

Could it be that BT had accidentally double-charged the helpline charity by charging for both the call into the network and the subsequent routing of that call? Surely not. If it were true then BT would have been onto us to explain that it wasn't actually twice the price of its nearest competitor. Unless of course it decided that publicising the fact it was incompetent was the greater of two evils.

Related Story

Comic Relief leaves BT laughing

Security for virtualized datacentres

More from The Register

next story
Are you a fat boy? Get to university NOW, you PENNILESS SLACKER
Rotund types paid nearly 20% less than people who didn't eat all the pies
Emma Watson should SHUT UP, all this abuse is HER OWN FAULT
... said an anon coward who we really wish hadn't posted on our website
Japan develops robot CHEERLEADERS which RIDE on BALLS
'Will put smiles on faces worldwide', predicts corporate PR chief
Bruges Booze tubes to pump LOVELY BEER underneath city
Belgian booze pumped from underground
Oz carrier Tiger Air takes terror alerts to new heights
Don't doodle, it might cost you your flight
Amazon: Wish in one hand, Twit in the other – see which one fills first
#AmazonWishList A year's supply of Arran scotch, ta
Let it go, Steve: Ballmer bans iPads from his LA Clippers b-ball team
Can you imagine the scene? 'Hey guys, it's your new owner – WTF is that on your desk?'
Oi, London thief. We KNOW what you're doing - our PRECRIME system warned us
Aye, shipmate, it be just like that Minority Report
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.