Feeds

BT's Comic Relief – financial

More on those premium lines

  • alert
  • submit to reddit

The essential guide to IT transformation

Following on from our story this morning that BT was taking 36p in every £1 call made to Comic Relief's premium charity lines, we have learned that the situation may be worse than we imagined.

If the 36p charge is down to line rental and setting up the network, how come it manages to run Big Brother's lines at just 25p a call? Has the fact that 9.5p (38 per cent) of that goes to BT have anything to do with the 36p (36 per cent) of the Comic Relief call that it takes? Is this a percentage game? We're still waiting on BT's press office to tells us.

As for setting up the network. DirectLine is supplying its call centres free of charge to the Comic Relief cause - which makes you wonder why BT feels the need to charge for lines. A DirectLine spokeswoman said the company has offered its call centres, with 750 staff, free of charge to the charity for the whole evening. Good lads (and lasses).

We suppose the other question is: why is BT charging at all for the service? As one of Britain's biggest companies and one that purports to be our best friend, shouldn't it be behind this charitable occasion?

Wanna give BT 36p? Call Comic Relief on 08457 910 910. Don't worry, some of it goes to charity. ®

Bootnote

We were a little confused as to how Cable & Wireless managed to exactly halve the annual fee to the Samaritans last week for its telephone services. No longer £700,000, now just £350,000. Incredible.

Could it be that BT had accidentally double-charged the helpline charity by charging for both the call into the network and the subsequent routing of that call? Surely not. If it were true then BT would have been onto us to explain that it wasn't actually twice the price of its nearest competitor. Unless of course it decided that publicising the fact it was incompetent was the greater of two evils.

Related Story

Comic Relief leaves BT laughing

Boost IT visibility and business value

More from The Register

next story
Drunkards warned: If you can't walk in a straight line, don't shop online, you fool!
Put it away boys. Cover them up ladies. Your credit cards, we mean
Yes, but what are your plans if a DRAGON attacks?
Local UK gov outs most ridiculous FoI requests...
Cops baffled by riddle of CHICKEN who crossed ROAD
'Officers were unable to determine Chicken's intent'
Murder accused DIDN'T ask Siri 'how to hide my roommate'
US court hears of cached browser image - not actual request
Why your mum was WRONG about whiffy tattooed people
They're a future source of RENEWABLE ENERGY
Chomp that sausage: Brits just LOVE scoffing a Full Monty
Sales of traditional brekkie foods soar as hungry folk get their mitts greasy
Nuts to your poncey hipster coffees, I want a TESLA ELECTRO-CAFE
Examining the frothy disconnect in indie cafe culture
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.