Feeds

Intel kicks off worldwide ASP marketing scheme

By buying ASP custom

  • alert
  • submit to reddit

Combat fraud and increase customer satisfaction

Intel has kicked off a scheme aimed at snaring the world's Application Service Providers.

The Intel Online Services ASP Accelerator Program is aimed at ASPs that want some help with their marketing.

In return for ASPs hosting their applications on Intel's AppChoice Managed Hosting Service, they get marketing tools, such as joint funds, and a mention on Intel's Website.

They can use the chip giant's brochures and marketing tools when trying to grab customers, and Intel will also give them lists of companies to work with, such as Web developers, and help introduce them to potential customers.

The ASPs do not have to pay to join, but they do have to sign up for AppChoice to host their applications. More than 40 ASPs are already in the scheme, including Captura, MedSpecialists and Webversa.

Intel said the scheme included Europe, which will be interesting. A recent survey found that 40 per cent of European IT directors didn't even know what the term ASP meant. ®

Related Stories

What is this thing called ASP?
If you don't ASP, you don't get

Combat fraud and increase customer satisfaction

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.