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Hoojit.com weeks away from being titsup.com

£90m investor had enough

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Chris Matthews - the e-ntrepreneur who reportedly made £90 million when he sold his ISP/telco, Telinco, to WorldOnline last year - has had his golden fingers burned.

Matthews ploughed some £10 million into search engine/shopping portal Hoojit.com. Now he's looking for a buyer.

The eleven remaining staff at the Cheshire-based dotcom were told yesterday that their jobs are at risk unless some fresh cash is found.

Management has given itself a month to find a new investor or face closing the b-2-c site.

Hoojit's acting MD, Andrew Wayland, is currently in Holland overseeing the "strategic re-alignment of its European operations to focus on the development of core search and tracking technologies".

In a statement the company said: "Part of this restructuring will mean that Hoojit's business-to-consumer websites, including the shopping guide, hotel guide and its outsourced shopping service will be closed.

"Staff based at the Northwich office, which up till now has been the development and operations base for the business to consumer products, have been informed that their jobs are at risk if an appropriate buyer or investor can not be found within the next few weeks." ®

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