Feeds

LogoWatch Sema aflame with vital energy

Striking free-flowing abstraction blah, blah, blah...

  • alert
  • submit to reddit

Build a business case: developing custom apps

Modern, coherent and simple - not!

Whatever happened to the days when a corporate makeover meeting would go something like this:

Managing Director: "Our logo is crap. Can we change it?"
Marketing Director: "Yes."
Managing Director: "Can it be blue? I like blue."
Marketing Director: "What about a bit of orange as well?"
Managing Director: "Hmm - ok. By Thursday?"
Marketing Director: "Alright then."

Now, you need the services of an image consultant, graphic design team and Feng Shui guru. After four months, thousands of hours of Mac time, thirty Powerpoint presentations and ten grand's worth of video conferencing, your image is still crap, no-one gives two hoots and the world at large is troubled by the suspicion that your tinkering is a bit of corporate deckchair shifting.

In short, it makes it look like you're about to run aground on the treacherous reefs of Titsup atoll. Still, look on the bright side. It allows you to unlock the creative writing potential of your team. Sema is not short of that, judging by the guff which heralds the company's new logo:

As a memorable and immediately recognisable symbol, our new logo links the Sema name with a striking abstract image representing a free flowing symbol. It can be read as the Sema spirit or flame sustained by our vital energy. It expresses the idea that Sema is a leader, ahead of the field in terms of innovation and forward thinking. The inclusion of our previous corporate colours indicates Sema's stability and the orange dot evokes our central place in the e-economy. The new logo also reflects Sema's lively, creative and innovative personality which not only sits comfortably in the high-tech world where we operate, but also more accurately reflects the reality of the company as a confederation of highly skilled people.

And there's plenty more of this crazed wittering here. Let the vital energy flow.

Bootnote

Thanks to the loyal Reg reader who brought this preposterous nonsense to our attention.

The LogoWatch archive

Corel in transcendental makeover
Acer turns green at the gills

Boost IT visibility and business value

More from The Register

next story
Yes, but what are your plans if a DRAGON attacks?
Local UK gov outs most ridiculous FoI requests...
Drunkards warned: If you can't walk in a straight line, don't shop online, you fool!
Put it away boys. Cover them up ladies. Your credit cards, we mean
Murder accused DIDN'T ask Siri 'how to hide my roommate'
US court hears of cached browser image - not actual request
Why your mum was WRONG about whiffy tattooed people
They're a future source of RENEWABLE ENERGY
Chomp that sausage: Brits just LOVE scoffing a Full Monty
Sales of traditional brekkie foods soar as hungry folk get their mitts greasy
Cops baffled by riddle of CHICKEN who crossed ROAD
'Officers were unable to determine Chicken's intent'
Nuts to your poncey hipster coffees, I want a TESLA ELECTRO-CAFE
Examining the frothy disconnect in indie cafe culture
Ex-Apple man Sam Sung - for it is he - sticks namebadge on eBay
Stump up via tat bazaar, do a good thing for ill kids
Check your Clungene, Irish women warned
Have a quick shufti, you may not be pregnant after all
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.