Feeds

LogoWatch Sema aflame with vital energy

Striking free-flowing abstraction blah, blah, blah...

  • alert
  • submit to reddit

The Power of One eBook: Top reasons to choose HP BladeSystem

Modern, coherent and simple - not!

Whatever happened to the days when a corporate makeover meeting would go something like this:

Managing Director: "Our logo is crap. Can we change it?"
Marketing Director: "Yes."
Managing Director: "Can it be blue? I like blue."
Marketing Director: "What about a bit of orange as well?"
Managing Director: "Hmm - ok. By Thursday?"
Marketing Director: "Alright then."

Now, you need the services of an image consultant, graphic design team and Feng Shui guru. After four months, thousands of hours of Mac time, thirty Powerpoint presentations and ten grand's worth of video conferencing, your image is still crap, no-one gives two hoots and the world at large is troubled by the suspicion that your tinkering is a bit of corporate deckchair shifting.

In short, it makes it look like you're about to run aground on the treacherous reefs of Titsup atoll. Still, look on the bright side. It allows you to unlock the creative writing potential of your team. Sema is not short of that, judging by the guff which heralds the company's new logo:

As a memorable and immediately recognisable symbol, our new logo links the Sema name with a striking abstract image representing a free flowing symbol. It can be read as the Sema spirit or flame sustained by our vital energy. It expresses the idea that Sema is a leader, ahead of the field in terms of innovation and forward thinking. The inclusion of our previous corporate colours indicates Sema's stability and the orange dot evokes our central place in the e-economy. The new logo also reflects Sema's lively, creative and innovative personality which not only sits comfortably in the high-tech world where we operate, but also more accurately reflects the reality of the company as a confederation of highly skilled people.

And there's plenty more of this crazed wittering here. Let the vital energy flow.

Bootnote

Thanks to the loyal Reg reader who brought this preposterous nonsense to our attention.

The LogoWatch archive

Corel in transcendental makeover
Acer turns green at the gills

Reducing security risks from open source software

More from The Register

next story
Motorist 'thought car had caught fire' as Adele track came on stereo
'FIRE' caption on dashboard prompts dunderheaded hard shoulder halt
Delaware pair nabbed for getting saucy atop Mexican eatery
Burrito meets soft taco in alleged rooftop romp outrage
Japanese artist cuffed for disseminating 3D ladyparts files
Printable genitalia fall foul of 'obscene material' laws
Carlos: Slim your working week to just three days of toil
'Midas World' vision suggests you retire later, watch more tellie and buy more stuff
Brit Rockall adventurer poised to quit islet
Occupation records broken, champagne corks popped
Accused! Yahoo! exec! SUES! her! accuser!, says! sex! harassment! never! happened!
Allegations were for 'financial gain', countersuit claims
Yahoo! Japan! launches! service! for! the! dead!
If you're reading this email, I am no longer alive
Plucky Rockall podule man back on (proper) dry land
Bold, barmy Brit adventurer Nick Hancock escapes North Atlantic islet
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.