Feeds

LogoWatch Sema aflame with vital energy

Striking free-flowing abstraction blah, blah, blah...

  • alert
  • submit to reddit

Intelligent flash storage arrays

Modern, coherent and simple - not!

Whatever happened to the days when a corporate makeover meeting would go something like this:

Managing Director: "Our logo is crap. Can we change it?"
Marketing Director: "Yes."
Managing Director: "Can it be blue? I like blue."
Marketing Director: "What about a bit of orange as well?"
Managing Director: "Hmm - ok. By Thursday?"
Marketing Director: "Alright then."

Now, you need the services of an image consultant, graphic design team and Feng Shui guru. After four months, thousands of hours of Mac time, thirty Powerpoint presentations and ten grand's worth of video conferencing, your image is still crap, no-one gives two hoots and the world at large is troubled by the suspicion that your tinkering is a bit of corporate deckchair shifting.

In short, it makes it look like you're about to run aground on the treacherous reefs of Titsup atoll. Still, look on the bright side. It allows you to unlock the creative writing potential of your team. Sema is not short of that, judging by the guff which heralds the company's new logo:

As a memorable and immediately recognisable symbol, our new logo links the Sema name with a striking abstract image representing a free flowing symbol. It can be read as the Sema spirit or flame sustained by our vital energy. It expresses the idea that Sema is a leader, ahead of the field in terms of innovation and forward thinking. The inclusion of our previous corporate colours indicates Sema's stability and the orange dot evokes our central place in the e-economy. The new logo also reflects Sema's lively, creative and innovative personality which not only sits comfortably in the high-tech world where we operate, but also more accurately reflects the reality of the company as a confederation of highly skilled people.

And there's plenty more of this crazed wittering here. Let the vital energy flow.

Bootnote

Thanks to the loyal Reg reader who brought this preposterous nonsense to our attention.

The LogoWatch archive

Corel in transcendental makeover
Acer turns green at the gills

Internet Security Threat Report 2014

More from The Register

next story
Boffins who stare at goats: I do believe they’re SHRINKING
Alpine chamois being squashed by global warming
Not a loyal follower of @BritishMonarchy? You missed The QUEEN*'s first Tweet
Her Maj opens 'Information Age' at the Science Museum
Space exploration is just so lame. NEW APPS are mankind's future
We feel obliged to point out the headline statement is total, utter cobblers
Down-under record: Australian gets $140k for pussy
'Tiffany' closes deal - 'it's more common to offer your wife', says agent
Internet finally ready to replace answering machine cassette tape
It's a simple message and I'm leaving out the whistles and bells
FedEx helps deliver THOUSANDS of spam messages DIRECT to its Blighty customers
Don't worry Wilson, I'll do all the paddling. You just hang on
The iPAD launch BEFORE it happened: SPECULATIVE GUFF ahead of actual event
Nerve-shattering run-up to the pre-planned known event
Win a year’s supply of chocolate (no tech knowledge required)
Over £200 worth of the good stuff up for grabs
STONER SHEEP get the MUNCHIES after feasting on £4k worth of cannabis plants
Baaaaaa! Fanny's Farm's woolly flock is high, maaaaaan
Adorkable overshare of words like photobomb in this year's dictionaries
And hipsters are finally defined as self-loathing. Sort of
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.